Maximizing Ad Revenue

How are the most successful streaming companies in the world ensuring optimal ad delivery and performance? As some of the biggest players in the industry introduce ad-supported subscription tiers, new, data-driven strategies to optimize ad performance and increase revenue generation across every segment of their audience have become more important than ever.

A recent surge in free ad-supported TV and other advertising-based streaming services has left marketers scrambling to capture the eyes of viewers whose attention is more divided than ever. Learn how to solve current ad tech problems and elevate the viewer experience while boosting revenue. 

While technically complex, the popularity of streaming presents a great opportunity to rethink advertising, specifically audience and identity, by focusing on accuracy, interoperability, and experience.

As the internet comes of age and people are increasingly flocking to streaming where brands can have direct relationships with consumers, content providers are in a unique position to lead the measurement revolution.

Running a digital video ad business is a challenge, but it’s also an increasingly important part of the monetization strategy for video content companies.