![Graphic of Conviva's Case Study with Chingari Sparks](https://www.conviva.com/wp-content/uploads/2022/04/Blog-1200x600Chingari-600x284.png)
Chingari unlocked the vast breadth and depth of the Conviva measurement analytics pipeline to revolutionize their streaming business across the entire enterprise. Continuous measurement analytics fueled continuous optimization in a virtuous cycle of growth.