When the vMVPD’s engagement, marketing, and programming teams gained access to Conviva, they recognized that data could not only help them to make better decisions, but it was also a valuable tool in helping them measure the success of these decisions. The team operationalized Conviva’s data solutions and leveraged insights to increase minutes watched per viewer, boost content diversity consumed per viewer, improve marketing tactics, and optimize their application flow.
As viewers worldwide gravitate towards the convenience and diversity of over-the-top (OTT) streaming services, the industry continues on the quest to provide the best possible viewer experience. Conviva, a leader in the digital streaming landscape, is at the forefront of this transformation.
Join our roundtable conversation with the TV Engineering and Operations team at Altice Portugal that were instrumental in launching MEO, Altice’s OTT offering, as we discuss prioritizing the user experience and activating user data to drive competitive advantage.
Elevate Your VoD or Live Broadcast Service with Conviva's Streaming Performance Index (SPI)