Case Study: Youth Media Network

With the help of Conviva's Viewer Insights, the network launched their segment-based playlists and it enjoyed a 10% increase in average viewer minutes with higher consumption across multiple series targeted to the prized youth demographic.
Conviva Youth Media Network

A quality digital experience tailored to younger audiences is core to the network’s content strategy to break through the noise in the crowded streaming marketplace. With the help of Conviva’s Viewer Insights, the network launched their segment-based playlists and it enjoyed a 10% increase in average viewer minutes with higher consumption across multiple series targeted to the prized youth demographic.

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