Conviva Leadership
Streaming Performance Index (SPI) is a critical metric in the realm of digital streaming that assesses the overall performance and quality of app and video streaming services. It serves as a comprehensive indicator, considering various factors that contribute to your user experience. SPI takes into account aspects such as video start times, buffering rates, and stream quality, providing a nuanced understanding of how well an app and video streaming platform delivers content to its audience.
A higher SPI indicates better performance, reflecting minimal delays, smooth playback, and high-quality streaming. By closely monitoring SPI, providers can identify potential issues, optimize their infrastructure, and enhance the overall viewer experience. The Conviva platform measures valuable, real-time metrics, processes them against variables in the technical environment such as screen resolution, and returns the SPI as a single, holistic representation of quality of experience (QoE) for the entire population. Due to the granularity of the data, you can drill down into specific audience subsegments, such as device type or service tier, with pinpoint accuracy. This is particularly worthwhile in an era where user expectations for seamless and high-quality video streaming experiences continue to rise, making SPI an indispensable tool for maintaining a competitive edge in the digital streaming landscape.