In the News
Conviva works hard to push the entire streaming video ecosystem forward to the next generation of TV, and it's gratifying when others write about our efforts. Read all about it!
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April 12, 2019Sightlines
An interesting note on March Madness streaming: While general digital consumption was up 30%, the proportion of viewers on mobile/tablet fell, according to streaming measurement firm Conviva.
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April 12, 2019Even Netflix Stock Seems Cheap Next to Roku
Furthermore, while Amazon’s Fire TV product is gaining share among connected-TV devices, Roku takes a significantly larger share of viewing hours, according to audience-measurement firm Conviva. That’s a major selling point for advertisers, and it may be explained by perhaps Roku being the sole viewing device for some users, whereas others who can afford Amazon Prime may have multiple devices and subscriptions.
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April 12, 2019Breaking Down Mobile Video Ad Spending – Video remains the only digital ad format that isn’t majority mobile
Some of this content is being viewed on mobile devices, according to October 2018 data from video measurement and intelligence platform Conviva. But 56% of time spent viewing OTT video worldwide is on connected TV.
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April 2, 2019What the Hell Is a vMVPD? The Modern Streaming Market Explained
vMVPD services include Sling TV, Hulu Live TV, YouTube TV, DirecTV Now, PlayStation Vue, Viacom’s Pluto TV and Xumo. According to Rich Greenfield of BTIG, paid vMVPD subscribers hit a high of 7.7 million last year. And that’s expected to grow: vMVPDs gained a combined 2.1 million subscribers over the first nine months of 2018, according to a recent Conviva study, which is starkly correlated with the loss of 2.8 million subscribers for cable and satellite during the same time period.
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April 1, 2019March Madness Streaming On The Rise
Data from the streaming measurement and analytics firm Conviva says through rounds one and two of the tourney, streaming hours are up 65% compared to last year. Perhaps most interesting: This viewership is happening in front of the TV glass. While people at work will watch on mobile devices or PCs, even people at home are turning to streaming for their basketball fix. Conviva found 48% of streaming hours were on connected TV devices, with Roku accounting for the lion’s share.
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