The more time consumers spend watching mobile video, the more they’ll run into the frustrating experiences of mobile playback. Buffering remains one of the biggest issues, with 88% of U.S. viewers feeling frustration. When ads are introduced, the problems get worse: nearly…
Read more ›That same year, Conviva found that live video content rose by 65% — making it the fastest-growing content medium. This growth carried over into 2019, with both Twitch and YouTube experiencing massive growth surges.
Read more ›There are some vMVPD bright spots, however. Even though prices have gone up, virtual MVPDs are still cheaper than most cable bundles, and the technology required to deliver good viewing experiences has improved so that the viewing experience is comparable…
Read more ›As of December 2, Vegas’s two most-popular TikTok posts involved Brayden McNabb and Marc-Andre Fleury. Thus far, these posts have accumulated more than 638,900 and 803,000 views, respectively. They’ve also garnered more than 47,700 and 50,800 likes, respectively – well…
Read more ›Bill Demas, CEO of streaming analytics firm Conviva, said the State of the Streaming TV Industry report in August proved the industry is “nowhere near saturation point”, as online viewing figures continue to increase each year. “Despite extraordinary growth, streaming is still…
Read more ›A recent report by Bloomberg takes a look into the streaming battle over your living room. With set-top boxes from Amazon, Apple, and Google dominating the market in recent years, Roku still maintains the lead with 44 percent of streaming TV viewing…
Read more ›Over the next decade, Roku forged partnerships with nascent streaming services and cemented its position atop the emerging landscape of home entertainment. Last year the company generated $742.5 million in revenue, up from $513 million in 2017. In the latest quarter, Roku devices accounted…
Read more ›However, with the rise of digital consumption and user demands for something more than just a repurposed live feed, it is perhaps in over-the-top (OTT) streaming where data can be best leveraged. Bill Demas, chief executive of global broadcast analyst…
Read more ›Benny has established himself as not only a leader for sports mascot but in sports as a whole. His 1.1 million followers and 13 million likes lead all mascots on TikTok, according to Conviva.
Read more ›There appears to be no stopping the growing popularity of streaming video, with Q3 2019 analysis from Conviva revealing that the overall time spent streaming increased by 53% year-over-year (y-o-y).
Read more ›Front Office Sports reports on TikTok being the next social media venture for sports. Quoting research from Conviva, the global streaming and social media intelligence firm, 30 of the NBA’s clubs have created and posted at least one video on…
Read more ›Roku devices accounted for 44% of all connected-TV viewing hours in the latest quarter, while Amazon.com Inc.’s Fire TV is in a distant second place with a 20% share, according to Conviva, an industry analytics firm. That’s a strong lead, but competition…
Read more ›Alongside the NFL, the NBA has received fairly significant buy-in from its teams on TikTok. Entering December, 22 of the NBA’s 30 clubs have created and posted at least one video on TikTok, according to Conviva, which specializes in global…
Read more ›Conviva’s Q3 report shows that NFL streaming scored a 77 percent increase in plays last quarter, up 50 percent year over year, led by streaming on mobile devices; streaming on PCs actually went down a little bit.
Read more ›Earlier, data from digital measurement firm Conviva found a 63% increase in third-quarter (ended Sept. 30) video viewing hours.
Read more ›Keith Zubchevich– Chief Strategy Officer, Conviva speaks on The Value of Streaming Advertising: A New Measurement Standard at the IABM Executive Summit in Los Angeles, California.
Read more ›During the 2018 World Cup, media measurement company Conviva recorded 75.8 million attempts to stream the quarter-final games. More than 15% of those attempts failed – that’s more than 11 million unsuccessful attempts.
Read more ›Video analytics platform Conviva recently unveiled their State of Streaming Q3 2019 report. In addition to looking at some factors that affect streaming ads generally, the report also highlights what NFL teams are doing to successfully hold their audiences’ attention on digital.
Read more ›Since its inception, the Penguins’ YouTube channel has seen rapid growth. As of November 18, they have posted 162 videos on the platform. When the team first posted in July, their first 20 videos averaged only 87 views per video,…
Read more ›“Sports brands are extremely well-positioned to grow significant followings on TikTok if they can get their content right,” said Nick Cicero, vice president of strategy at Conviva, which specializes in global streaming and social media intelligence. “The Warriors are the…
Read more ›As consumers’ time spent streaming video continues to rise, questionable advertising quality remains a major issue, according to a recent study from Conviva.
Read more ›
