In the News
Conviva works hard to push the entire streaming video ecosystem forward to the next generation of TV, and it's gratifying when others write about our efforts. Read all about it!
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January 31, 2019Three New Cameras Could Show Super Bowl History in New Ways
Welcome back to SCREENSHOTS, a weekly report from the intersection of sports, media, and the Internet. A new Conviva study highlights the growth of streaming among NFL fans after the league made games easier to access on mobile phone while the underlying technology continues to improve.
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January 30, 2019Conviva Reports 165% Growth in Streaming in Q418
Across Conviva’s customer base, 2018 saw 89% growth in overall viewing hours for the year, including 165% growth in Q4. With this growth, Conviva observed the convergence of heightened viewer expectations and waning patience. A global 7% year-over-year increase in the rate of abandonment translated to 14.6% of viewers leaving before their video started. The effect was amplified when viewers faced delays in situations where they expected the experience of traditional TV viewing, such as on connected TVs, watching live content, and via content aggregators (vMVPDs such as Hulu, Sling, PlayStation Vue, and DirecTV Now). As the number of viewing hours increases in this progressively more complex landscape, this is a trend that will be critical to watch and address.
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January 30, 2019Streaming TV consumption jumped 89 per cent in 2018
The report said 2018 saw a drop in video start failures of 34 per cent; there was 23 per cent better picture quality, measured in higher resolution in terms of bitrate; and 9 per cent faster video start times. Buffering also improved by 23 per cent in 2018, but this still translated to 25 seconds of waiting for an hour-long show. In terms of watching streaming content, connected TVs saw a 148 per cent growth in plays and 56 per cent share in viewing hours, up from 47 per cent year-on-year. Mobile saw a 94 per cent growth in plays. Across all types of content, nearly a third of global viewing hours were watched on the weekends in 2018, with Sunday being the most popular day. Fridays were the least popular day of the week for overall streaming.
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January 30, 2019Live content drives 165% surge in streaming TV viewership in Q4 2108
The study measured live content increasing 65% in viewing hours, driving significant growth in global streaming. While it noted that such growth was not on the scale of VOD which was up 111% in the same time period, live content accounted for the largest global surges in viewership throughout 2018. Key drivers identified among viewers were fear of missing out propelled viewers to increasingly turn to streaming for anywhere, anytime updates on news, hot topics, and sports which moved the needle at a global scale. Connected TVs represented 56% of all streaming viewing hours for the year, emerging as the device of choice for the majority of viewers, with connected TV viewing hours rocketing 121%.
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January 30, 2019Winter Olympics helps fuel 165% surge in global streaming
Though news coverage continued to drive consumption, sports production was again a massive player in the adoption of direct-to-consumer (DTC) devices. Among the most-watched sporting events, Conviva’s statistics show that the Fifa World Cup resulted in a 12 per cent lift in streaming hours throughout the tournament, while coverage from the Winter Olympics in PyeongChang drove a 26 per cent increase in daily viewership. However, that growth did not come without challenges, boosts in traffic leading in some cases to issues around latency and the quality of user experience.
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