Netflix and ESPN added the most followers among brands on TikTok last year, found a new study of 900 accounts by the video-analytics firm Conviva. The two companies attracted around 10 million new fans on their main accounts between February 2020 and…
Read more ›Because most consumers have shifted their attention from linear TV to streaming, advertisers (and their wallets) have had to follow suit. As the TV industry heads into the upfront TV marketplace, the big question will be just how well this…
Read more ›There’s more ways to consume content than ever, and the coronavirus pandemic has only supercharged existing trends, making smart TVs one of the fastest growing marketplaces. Time spent streaming grew 44% year over year between the fourth quarters of 2019…
Read more ›If anyone had to make a reasonable guess as to Roku Inc.’s market capitalization, they’d probably come up well short of the correct answer: almost $60 billion. Of course, $40 billion of that arrived in just the last six months, an astonishing…
Read more ›The appetite for streaming has grown globally. Worldwide viewing time grew 44% in the last three months of 2020, compared with the same period a year ago, according to Conviva, a Foster City, California, research firm that tracks more than 500…
Read more ›In the fourth quarter of 2020, CTV devices accounted for 49% of the time people spent streaming video globally, according to video measurement and analytics firm Conviva. By comparison, smart TVs’ viewership time increased by 157% in the quarter to…
Read more ›Only Michelob Ultra and Bud Light, which are running in-game ads, have pulled more pre-game views across those platforms, according to social media Super Bowl preview data gathered by Conviva between Jan. 1 and Feb. 2. Further, on YouTube and…
Read more ›In the past few years, streaming hours on smart TVs have exploded. Data from Conviva found that streaming grew 44% between Q4 2019 and Q4 2020, led by the smart TV category with a massive 157% year-over-year increase in viewing…
Read more ›Of course, connected TV platforms, like Amazon’s Fire TV and Roku, continue to dominate video viewership. CTV devices accounted for 49% of overall video viewership time in the fourth quarter of 2020, per Conviva. They will likely account for a…
Read more ›Amidst the chaos of 2020, millions more people sought their news, information, sports, and entertainment via online video. This was evidenced by on-demand subscriptions up a record-setting 39% to 770 million viewers around the world. Overall video streaming increased in…
Read more ›Roku, YouTube and Smart TVs continued to thrive most in the last quarter of 2020 even as the entire streaming-video sector flourished, according to a Conviva study. The biggest growth in viewership came in South America and Africa.
Read more ›When it comes to streaming devices, Roku’s industry-leading offerings run rings around Fire TV, according to a recent report by streaming analytics and intelligence company Conviva. Roku absolutely dominated the competition, sweeping the top five spots of the connected TV…
Read more ›The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet. Conviva found that 65% of streaming OTT viewing occurred on these devices in Q3 2020, compared with 10% on…
Read more ›Roku commanded 30% of all streaming hours in the US — across mobile, desktop, game consoles, and other devices — beating Amazon Fire TV’s roughly 18% share, according to the latest quarterly data from research firm Conviva.
Read more ›Minutes watched on streaming platforms in South Asia, particularly in India, Pakistan and Iran, nearly doubled, according to a recent Conviva report.
Read more ›Streaming news viewership has increased throughout 2020, and that growth accelerated leading up to, and following, the U.S. presidential election. In the 90-day period ending Nov. 18, the amount of time people spent streaming news programming increased by 133% compared…
Read more ›As of October 22, that’s how many subscribers HBO Max has. Streaming services have boomed during the pandemic, and even though it wasn’t available on Roku or Amazon Fire TV devices, HBO Max has exceeded WarnerMedia’s expectations. For WarnerMedia, availability on Amazon…
Read more ›Advertisers are taking note of YouTube’s rising connected TV viewership. However, with some exceptions for CTV-oriented strategies, they continue to see the digital video platform more as a means of reaching people across various devices than specifically those tuning in…
Read more ›Advertisers entering the burgeoning medium of streaming TV say they want better measurement and targeting capabilities than they are finding there. But a shadow looms over any efforts to give them what they want: the privacy backlash that has recently put other…
Read more ›Quibi saw a 3% increase in new subscriptions during the second quarter of 2020, but a cancellation rate of 30% dwarfed the good news, meaning more than a quarter of its customer base vanished, according to market research firm Kantar…
Read more ›One bright spot for Mr. Biden is Twitter, where the former vice president has been performing well of late. According to Axios, which cited data from the media intelligence company Conviva, Mr. Biden has overtaken Mr. Trump in recent days when it…
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