While the so-called “streaming wars” may be in full swing, with advertisers and platforms chomping at the bit to innovate new ways to reach consumers, few of the major players agree on the state of the rapidly evolving industry, according to…
Read more ›Consumers in Asia spent 15% more time using streaming services in the first quarter of 2021 than they did in the same period of last year. That growth lagged the global increase of 36% recorded by analytics firm Conviva. But Asia showed two…
Read more ›The streaming gold rush is on, and international markets are growing at eye-popping rates. There are strong year-over-year rises in streaming time in North America (up 18%), but the big news is the international front. In Q1 2021, South America saw…
Read more ›You probably already knew from experience that “Netflix and chill” became even more popular over the last year, thanks to the coronavirus pandemic. New data from streaming analytics firm Conviva highlights just how much streaming has spiked since early 2020.…
Read more ›Roku continues to rule streaming in the U.S., but is falling behind in other markets, according to a new report from streaming media intelligence company Conviva. The company’s latest “State of Streaming” report shows that Roku is losing out to…
Read more ›“It will likely be remembered as a pivotal year for streaming,” when world-wide viewing time catapulted 44% in the last three months of 2020 vs. 2019, according to market researcher Conviva’s Q4 2020 State of Streaming report.
Read more ›TikTok continues to rack up its user count as well as the number of hours those users spend on the platform. And, brands have taken notice – with many upping their game on the app over the past year. Here are the top…
Read more ›Even though vaccinations are expanding, fully attended concerts “might still be a year away,” says Bill Demas, CEO of streaming analytics firm Conviva. Single-purpose concerts will become less frequent, and instead, promoters will create “some form of hybrid concert, where…
Read more ›“TikTok has been able to build and grow a user base and kind of break through aside from just the concept of short-form video having music attached to it,” said Nick Cicero, Conviva vice president of strategy. “TikTok introduced a…
Read more ›Data from video analytics firm Conviva shows more than a billion minutes were streamed over 32 games in just two days, with television handily beating computer viewing, 68% to 18% (the Roku platform also far outpaced Amazon.com‘s Fire TV as the preferred viewing…
Read more ›TikTok has become a focus area for ESPN and its strategy has been effective. In the past year, ESPN saw the second-biggest spike in new followers among brands on the app (behind Netflix), a report from the video-analytics firm Conviva found. It…
Read more ›Bustle and Complex Networks added the most followers among news-media accounts on TikTok between February 2020 and February 2021, according to analysis of the category by Conviva. (The video-analytics firm recently released a wider study, looking at the performance of 900 brand accounts across TikTok.)
Read more ›Looking to get a better handle on TikTok, and its potential for your business? Streaming analytics provider Conviva recently published its latest TikTok benchmarks and strategy report, which provides insight based on over 900 branded TikTok accounts, from across 10 industries.
Read more ›The main reason that getting through comments is so laborious lies with TikTok’s API, which doesn’t yet have capabilities brands and social analytics companies would use to make this process easier, said Nick Cicero, vp of strategy at Conviva, a…
Read more ›In a blog post published last week, YouTube’s chief product officer, Neal Mohan, said that in December 2020, “over 120 million people in the U.S. streamed YouTube or YouTube TV on their TV screens.” It’s a curious but forgettable footnote…
Read more ›Netflix and ESPN added the most followers among brands on TikTok last year, found a new study of 900 accounts by the video-analytics firm Conviva. The two companies attracted around 10 million new fans on their main accounts between February 2020 and…
Read more ›Because most consumers have shifted their attention from linear TV to streaming, advertisers (and their wallets) have had to follow suit. As the TV industry heads into the upfront TV marketplace, the big question will be just how well this…
Read more ›There’s more ways to consume content than ever, and the coronavirus pandemic has only supercharged existing trends, making smart TVs one of the fastest growing marketplaces. Time spent streaming grew 44% year over year between the fourth quarters of 2019…
Read more ›If anyone had to make a reasonable guess as to Roku Inc.’s market capitalization, they’d probably come up well short of the correct answer: almost $60 billion. Of course, $40 billion of that arrived in just the last six months, an astonishing…
Read more ›The appetite for streaming has grown globally. Worldwide viewing time grew 44% in the last three months of 2020, compared with the same period a year ago, according to Conviva, a Foster City, California, research firm that tracks more than 500…
Read more ›In the fourth quarter of 2020, CTV devices accounted for 49% of the time people spent streaming video globally, according to video measurement and analytics firm Conviva. By comparison, smart TVs’ viewership time increased by 157% in the quarter to…
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