The purpose of this new venture is to help companies with content strategy, promotion, and monetization by offering real time insights into how, when and what viewers are streaming. Contiva Content Insights will help streaming services discover the types of…
Read more ›Available and comparable data showed that the final of the world’s premier football club competition outperformed all other major events in 2019 by more than 30%, while according to the video optimisation and online video analytics company Conviva, “the UEFA…
Read more ›Conviva has taken steps to remove critical blind spots and provide real-time intelligence that can enable players across the industry to reduce customer churn, increase viewer engagement, drive new monetization models, grow ROI and more.
Read more ›At a time when more media companies are jumping into the streaming business, Conviva aims to give them more granular information about who is watching streaming content, for how long, where they’re located and what they watch before and after…
Read more ›Conviva Content Insights introduces a new industry standard for content strategy, promotion and monetization decisions. In an increasingly crowded streaming media market, identifying content that pulls viewers in and holds their attention is crucial, as is understanding where, when and…
Read more ›It’s a complex ecosystem. Streaming TV is fragmented, as consumers are watching on a number of devices and switching back-and-forth, increasing complications of delivering quality viewing experiences. And there’s a question of the pipes. “The ad requests may not always…
Read more ›Consumers have flocked to ad-supported streaming TV, but advertisers still struggle with tech and measurement challenges and have been slow to follow. During his NexTech breakout session, Keith Zubchevich, chief strategy officer of Conviva, took the audience through strategies for…
Read more ›Across digital and social platforms, the 2019 VMAs were a clear win. Trending worldwide for 12 hours (and 13 hours stateside). they soared 129% in social engagement and were the most social show of the summer. Social/video views jumped 85%…
Read more ›Amazon could use the launch of Fire TV in multiple territories to drive usage of its Amazon Prime Video app. Amazon also uses Fire TV to accumulate viewer data that can be sold to advertisers. Amazon is the second-largest provider…
Read more ›Amazon is the second-largest provider of media player devices in the US market after Roku. A RECENT CONVIVA STUDY found that Roku dominated US connected TV viewing hours, with a 43% share compared to 18% for second-ranked Amazon Fire TV. Neither company…
Read more ›Streaming video viewing has recently caught up in adoption with traditional TV, with about the same number of US consumers subscribing to streaming services as do those who subscribe to cable TV. For viewers making the switch, the good news is…
Read more ›Streaming might not have killed the video star quite yet. The broadcast thrived on social media, as social and online video views shot up by 85% year-to-year. Meanwhile, Conviva Social Insights reported that social engagement surrounding the event more than…
Read more ›In 2018, the overall VMA ratings picture fell to an all-time low, and while the day-after numbers this year didn’t completely stop the bleeding, they offered a few more hopeful signs. The Jersey outing registered a 129% increase in social engagement heading into…
Read more ›There are many recent high-profile examples of high latency negatively impacting the live sports viewing experience. During the 2018 FIFA World Cup in Russia, which attracted a huge international online audience, many viewers were streaming games from the BBC website…
Read more ›It garnered the most social video views of any Viacom awards show ever, with social/video views up 85% to 269 million, according to Conviva Social Insights, Facebook and YouTube. As PREVIOUSLY REPORTED, there was a 129% increase in social engagement leading…
Read more ›Complete viewership numbers for all 12 channels tallies 4.9 million, also down about 6 percent from last year’s 5.2 million viewers (on 10 channels). The awards ceremony also recorded big gains in social and online video views, which were up…
Read more ›But the VMAs themselves are seeing some wins before the broadcast even airs thanks to a year-over-year increase in social media interaction for the 2019 VMAs. Per data from Conviva Social Insights, Facebook, YouTube and Instagram (measuring the July 16-Aug.…
Read more ›Streaming viewing hours in the US grew by 130% in the year to June, with connected TV devices leading the growth, according to Conviva’s latest State of the Streaming TV Industry snapshot. Conviva also found that viewers have diminishing tolerance…
Read more ›To be clear, publishers, influencers and marketers have become more sophisticated in looking beyond view counts when evaluating a video’s or channel’s performance or assessing who to work with for a sponsored video campaign. Increasingly, companies are gravitating to engagement metrics,…
Read more ›“They’re going to have to…figure out how they expand to not just be mobile-only,” Conviva’s Vice President of Strategy Nick Cicero tells TheWrap Facebook’s recent decision to use its platform to sell subscriptions to partner video services may be the…
Read more ›Global streaming media intelligence leader Conviva released the Q2’19 edition of its State of the Streaming TV Industry report today, revealing that viewing hours grew 130% year over year while streaming quality improved dramatically. The 12-page Conviva report also uncovers…
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