Streaming video consumption in Asia grew a barely perceptible 2% year-on-year in the second quarter of 2020. The rest of the world saw viewing time leap by an average of 63%. Data from research firm Conviva, published as “Q2 2020 Conviva’s State…
Read more ›Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q2 2020, showing streaming video advertising saw a sharp decline in the past quarter with ad attempts in Q2 down 28% globally and 22% in the U.S.…
Read more ›Research from Conviva on global streaming TV growth and viewing trends in the second quarter of 2020 has found that while streaming continues to grow globally, associated video advertising from these streaming services has seen a sharp decline at the…
Read more ›In a recent report on Instagram Stories, the analytics company Conviva found that eight frames or more led to higher reach rates on posts. The more frames, the higher the reach — which peaked at 20 frames per story with about…
Read more ›Roku commands 44 percent of viewing time in the United States, according to research released earlier this year by Conviva, and Amazon Fire TV maintains about 19 percent of viewing time. Roku and Amazon both claim to have close to or more than 40…
Read more ›The idea is to keep customers — and their data — within the Comcast ecosystem to generate ad dollars. Even though ad spending has fallen sharply amid the pandemic, there’s expected to be solid long-term demand to target streaming audiences. But while the company…
Read more ›Since the start of 2019, it has gained more than 22 million followers, more than the total number of subscribers from the NBA, NFL, and NHL combined, according to Conviva, which specializes in global streaming and social media intelligence. WWE…
Read more ›It’s not a dynamic that needs much in the way of explaining. Advertising via conventional cable may be one-directional and scattershot in its impact, but the industry has had decades to refine the model. Conversely, despite the detailed, digital consumer…
Read more ›More than half of Instagram’s billion-plus users view Stories on a daily basis. What’s more, average reach rates hover around 5% for brands, and around 4% for those in media, while average completion rates for brands now stand at 86%,…
Read more ›New data from online video analytics company Conviva showed overall streaming and connected device viewership was up 63 percent globally during the second quarter of 2020 compared to the same time last year. Americans, in particular, upped their viewership time by 57…
Read more ›Global streaming media intelligence company Conviva released its third annual Instagram Stories Benchmark Report, which analyzed “publishing and user engagement trends” on the Instagram Stories platform across four different verticals: sports, media, entertainment and brands. Conviva analyzed more than 920…
Read more ›The online video performance and analytics firm’s Q1 2020 State of Streaming – Asia report began with the observation that nobody could have guessed the rapid acceleration that took place in Q1 and just how central streaming would become in…
Read more ›We’ve heard loudly from both Roku and Amazon that their respective connected-TV platforms each have around 40 million active users globally. According to research company Conviva, Roku-enabled smart TVs, boxes and sticks made up 44% of U.S. connected-TV viewing time…
Read more ›Quibi seems to be hearing the marketplace reactions to its app loud and clear. The company yesterday rolled out an iOS update that allows users to stream Quibi content on TV sets via Chromecast devices.
Read more ›Netflix added nearly 16 million subscribers in the first few months of 2020. As Adam Epstein recently reported, “This occurred as streaming usage across the industry skyrocketed. Verizon said streaming video on its US networks was up 41% in April. Americans…
Read more ›HBO Max launched last week without any Roku support and integration, and new numbers from multiple research firms show just how much of a problem that might be for the new streaming service. Roku dominates viewing time among streaming boxes. The company…
Read more ›Akamai and Conviva today said that they formed a strategic partnership and will work together to improve streaming video quality for end users. Conviva said it also developed a new solution in collaboration with Akamai to automatically collect CDN Edge…
Read more ›With the world stuck inside their homes, success should have come a lot easier to the fledgling streaming service. Data from app tracking company App Annie show that on the day of its launch, Quibi was the fourth most downloaded…
Read more ›An inability to stream HBO Max on a subscriber’s preferred connected-TV platform is an instant deal-breaker for most would-be customers. While streaming services are available on just about any device, most streaming happens on television sets. Fifty-six percent of streaming…
Read more ›“Innovation will be a driving force and a necessity in a post COVID-19 world for all forms of media to survive and thrive in the challenged economy. The playbook can’t remain static amid declining resources and the fear of the…
Read more ›As more teams and organizations spend time and resources on TikTok®, there becomes an increased need to measure and quantify results on the platform. The difficult part is that there hasn’t been a unified platform to help organizations do that,…
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