In the News
Conviva works hard to push the entire streaming video ecosystem forward to the next generation of TV, and it's gratifying when others write about our efforts. Read all about it!
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March 6, 2019Facebook’s messaging shift could have an ‘enormous’ impact on advertisers, and could trigger a shift towards bots and Stories
Of particular note to marketers was Zuckerberg saying in the post that "We plan to build this the way we've developed WhatsApp: focus on the most fundamental and private use case — messaging — make it as secure as possible, and then build more ways for people to interact on top of that, including calls, video chats, groups, stories, businesses, payments, commerce, and ultimately a platform for many other kinds of private services." Facebook's message shows that it's evolving to keep up with how people are using its products, shifting from the public feed to one-to-one communications, said Nick Cicero, VP of strategy for Conviva, an online video analytics company. He added that marketers should be thinking about how they can tailor their communications strategies accordingly. "Right now, marketers can get up messenger bots, and what they should start doing today is think of the touchpoints of personalization that can occur after someone consumes some content on Instagram," he said. Cicero said that questions for marketers to ask are: "How can we interact with customers in a more one-to-one or small-group way? How can they make it inspire more conversation instead of just consumption? How do we create content that sparks a dialogue?"
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March 5, 2019Get Ready for Connected-TV-First Advertising
Today, not even high-profile live events stop cord cutters because they can increase access this content via streaming services. According to Conviva, live streaming hours grew 65 percent between 2017 and 2018. The latest bellwether for CTV growth is that traditionally heavy linear TV buyers—think auto, CPG, entertainment, pharmaceutical and alcohol advertisers—are expressing significant interest in buying live CTV.
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February 28, 2019The 70 Best Companies to Work For in the Bay Area
#2 - ConvivaWHAT EMPLOYEES ARE SAYINGI have a strong feeling of working as a family. The management group cares about people not because we are employees. They are willing to help me not only professionally but also in other personal areas when necessary.Continue Reading -
February 28, 2019Best Workplaces in the Bay Area 2019
Continue ReadingTo determine the 2019 Best Workplaces in the Bay Area, Great Place to Work® analyzed anonymous survey feedback from more than 30,000 Bay Area employees. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place to Work For All™. Eight-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place to Work analyze these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry and in the Bay Area. The remaining 15 percent of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced. -
February 22, 2019How Digital Video Publishers Are Racing to Take Advantage of Connected TV’s Growth in Popularity
Digital brands are learning that while mobile is still a great place to reach a lot of eyeballs, consumers are spending more time and longer periods of that time streaming video content on their connected TVs (CTV). Conviva estimates that CTVs had a 148 percent growth in plays last year, outpacing mobile, which saw a more modest 94 percent growth. While mobile is still a strong choice for watching content on the go, connected TVs accounted for a 56 percent share in viewing hours for 2018 — an increase of 9 percent from 2017.
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