In fact, because so much television is being watched during unconventional daytime hours — and streaming services offer viewers the ability to watch whenever they want — traditional “primetime” TV viewing is being completely altered. A new study by streaming analytics company…
Read more ›As you might have suspected, the coronavirus pandemic is proving to be a boon for the streaming video market. In the week ended March 23, global streaming activity jumped more than 20% a day from the two previous weeks, according…
Read more ›Streaming viewing rose 26% in the U.S. from March 9 to March 23 as viewers stayed home to avoid spreading the coronavirus, streaming intelligence company Conviva reported. The increases were largest in daytime, with a 39% jump between 10 a.m and…
Read more ›As millions of people across the world are staying home due to coronavirus, use of streaming services has soared during the morning and afternoon hours — typically a dead zone for television while consumers are at work. Between March 9…
Read more ›“What we have the opportunity to do now is try a lot of those things that traditionally, you wouldn’t have had the bandwidth to try because you’re so full with engaging that hardcore fan…Here you can actually flex that creative…
Read more ›Globally, time spent streaming – whether it be on desktop, mobile or through connected TV (CTV) – grew by 58% year-over-year (y-o-y) in Q4 2019, opening up even more opportunities for video advertisers. Streaming video ad quality did see some…
Read more ›As of December 2, the WSL has surpassed 611,400 followers – the fifth-most of any sports league, according to Conviva.
Read more ›Earlier this year, a study by Conviva also found that time spent streaming video hiked by more than half in the last three months of 2019, a 58 percent jump from the same period in 2018. Conviva also found that…
Read more ›Nick Cicero, vp of strategy at digital video analytics company Conviva, said his company found that the 20 fastest growing brands on TikTok posted on average three times per day from the start of the year until now. That said,…
Read more ›In the vein of strategies and benchmarks, TikTok partnered with Conviva, a leading intelligence platform geared towards optimized streaming media, to publish an ultimate TikTok strategies and benchmark guide.
Read more ›Bill Demas, CEO of streaming video analytics company Conviva, points out that the options a streamer offers to its users is inherently valuable—something that a network’s clever marketing strategy can’t possibly compete against.
Read more ›Conviva, Shirley Dacanay, Workplace Operations Manager
Read more ›An average video from the Pac-12 Network sees roughly 13k views per video, according to Conviva. The video posted on the UCLA Athletics YouTube account has 30 times more views than its average views per video, according to Conviva.
Read more ›Conviva, the leader in streaming media intelligence, released new data revealing which sports and media brands are best leveraging TikTok as part of their broader social strategy to boost followers and increase fan engagement.
Read more ›Compared to other brand categories, sports media outlets are shining on TikTok. That’s according to new research from Conviva, which tracked the TikTok activity of hundreds of brands between January and February of this year. During that period, the average…
Read more ›“I plan to take advantage of the growth in streaming, as well an increasingly connected world, by continuing to expand our presence internationally in the streaming media intelligence category.” —Bill Demas, CEO, Conviva
Read more ›Ad delivery failures were down compared to Q3 2019, which should produce more successful viewing rates, Conviva reported. Marketers are shortening their ads — with the average spot run time coming in at 26.6 seconds in Q4, compared to 38 seconds…
Read more ›Conviva, which specialize in global streaming media intelligence, has released its quarterly State of Streaming report for quarter four (QA) of 2019, revealing streaming viewing continues to climb – up 58% year over year – as consumers are motivated by…
Read more ›While that’s still less than Amazon Fire TV’s 40 million active users, Roku far outpaces its rival in terms of time spent: Roku captured approximately 43% of global connected-TV viewing time in Q4 2019 compared with 18% for Fire TV, according to recent…
Read more ›According to a new study conducted by Conviva, binge-watching and streaming increased even more last year than years prior. The study, titled “The State of Streaming,” found that time spent streaming video hiked by more than half in the last three months…
Read more ›Digital video analytics company Conviva also found TVs to be the go-to streaming device. Conviva tracked viewing behavior across 250 over-the-top (OTT) apps worldwide in Q2 2019 and found that 56% of the time spent viewing this content happened on CTVs. Less…
Read more ›
