In the News
Conviva works hard to push the entire streaming video ecosystem forward to the next generation of TV, and it's gratifying when others write about our efforts. Read all about it!
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August 9, 2019The List of the 50 Companies That Matter Most in Online Video in 2019
Conviva Bill Demas, CEO - If streaming is ever going to become better than broadcast, data and analytics are the key. Conviva was one of the first analytics companies in the online video space, and these days, it works with virtually all the big OTT providers to help them make sure their content and advertising are reaching audiences at the highest possible quality level.
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August 9, 2019Ad buffering branded “engagement killer”
Connected TV viewing has resulted in a 130% year-on-year rise in streaming content, however ad buffering is causing a “crisis” in viewer engagement, according to a new report. The overall growth of streaming consumption has continued to increase with the number of viewing hours more than doubling between Q2 2018 and Q2 2019, with total gain of 130%. Meanwhile, consumption on connected TV has continued to dominate viewership with 54% share of all viewing hours in Q2 2019.Connected TVs also delivered huge improvements in quality with 48% less buffering, 6% better picture quality, and 34% less video start failures than the year prior, according to the State of the Streaming TV Industry report by online video optimisation and analytics firm Conviva.
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August 9, 2019AT&T, CBS end 20-day blackout in time for NFL’s start. But is losing channels the new normal for pay TV customers?
By 2021, one in five Americans are projected to become cord-cutters, leaving pay TV providers for alternate options like TV streaming service Hulu, according to market research firm eMarketer. In AT&T’s own backyard, TV streaming is picking up considerable speed. North Texas emerged as the top market for TV streaming in an analysis of more than a dozen major cities, according to TV analytics firm Conviva.
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August 9, 2019Conviva heralds Q2 QoE breakthrough as failures fall 35%
But it was the Q2 State of the Streaming Industry report from Conviva which really tickled our fancy. While celebrating the rise of ad dollars in OTT video and highlighting the major unfulfilled opportunities in ad-supported content, the QoE analytics vendor also declared a streaming ad crisis. Conviva has sounded the alarm based on data showing that when viewers exited or refreshed a piece of content before making it through 5% of a title, marking the magic point of no return according to Conviva, pre-roll ads recorded an average rebuffering ratio of 1.6%. But when a viewer passed the engagement threshold of 5%, pre-roll ad buffering averaged just 0.4%. The report doesn’t make it clear however if this data relates to ad-supported on-demand content or live streaming, or both. “Even a seemingly small decrease in average pre-roll ad buffering can result in large increases in content engagement and monetizable viewing time. Overall, the average pre-roll ad buffering ratio was 1.09% in Q2 2019. While many ads see little buffering, the averages take into account many cases of individuals who see high ad buffering, which in particular impinges viewer engagement,” writes the report.
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August 7, 2019Dallas No. 1 market for streaming TV as cord-cutting picks up
Customers in AT&T's hometown aren’t sticking with traditional cable television services. The North Texas market – adjusted for population – is No. 1 for streaming video among more than a dozen key cities, according to new research by Conviva, which provides video measurement, intelligence and benchmarking. No. 2 was Atlanta while Phoenix was No. 3. San Francisco, with more tech-focused residents, came in at No. 10.
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