Quibi saw a 3% increase in new subscriptions during the second quarter of 2020, but a cancellation rate of 30% dwarfed the good news, meaning more than a quarter of its customer base vanished, according to market research firm Kantar…
Read more ›One bright spot for Mr. Biden is Twitter, where the former vice president has been performing well of late. According to Axios, which cited data from the media intelligence company Conviva, Mr. Biden has overtaken Mr. Trump in recent days when it…
Read more ›Democratic presidential nominee Joe Biden started drawing more engagement on his Twitter posts than President Trump for the first time this year, according to data reported Tuesday. Data from media intelligence company Conviva found the former vice president inched above Trump in engagement per…
Read more ›Democratic presidential nominee Joe Biden may be gaining ground on President Donald Trump’s preferred platform — Twitter. New data from online video analytics company Conviva shows Biden had more Twitter engagements — which include comments, likes, and retweets — than…
Read more ›New data from media intelligence company Conviva finds that Joe Biden has begun to draw more engagement per post on Twitter than President Trump. There’s been a steady increase by Biden in the monthly averages of engagements per post, average engagements per…
Read more ›Streaming video consumption in Asia grew a barely perceptible 2% year-on-year in the second quarter of 2020. The rest of the world saw viewing time leap by an average of 63%. Data from research firm Conviva, published as “Q2 2020 Conviva’s State…
Read more ›Both AT&T and Comcast have been locked in negotiations with Roku over the distribution of their respective streaming services, NBCUniversal’s Peacock and WarnerMedia’s HBO Max. For any streaming service that uses Roku as an aggregate platform to be in people’s homes (Roku…
Read more ›Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q2 2020, showing streaming video advertising saw a sharp decline in the past quarter with ad attempts in Q2 down 28% globally and 22% in the U.S.…
Read more ›Research from Conviva on global streaming TV growth and viewing trends in the second quarter of 2020 has found that while streaming continues to grow globally, associated video advertising from these streaming services has seen a sharp decline at the…
Read more ›In a recent report on Instagram Stories, the analytics company Conviva found that eight frames or more led to higher reach rates on posts. The more frames, the higher the reach — which peaked at 20 frames per story with about…
Read more ›Roku commands 44 percent of viewing time in the United States, according to research released earlier this year by Conviva, and Amazon Fire TV maintains about 19 percent of viewing time. Roku and Amazon both claim to have close to or more than 40…
Read more ›The idea is to keep customers — and their data — within the Comcast ecosystem to generate ad dollars. Even though ad spending has fallen sharply amid the pandemic, there’s expected to be solid long-term demand to target streaming audiences. But while the company…
Read more ›Since the start of 2019, it has gained more than 22 million followers, more than the total number of subscribers from the NBA, NFL, and NHL combined, according to Conviva, which specializes in global streaming and social media intelligence. WWE…
Read more ›It’s not a dynamic that needs much in the way of explaining. Advertising via conventional cable may be one-directional and scattershot in its impact, but the industry has had decades to refine the model. Conversely, despite the detailed, digital consumer…
Read more ›More than half of Instagram’s billion-plus users view Stories on a daily basis. What’s more, average reach rates hover around 5% for brands, and around 4% for those in media, while average completion rates for brands now stand at 86%,…
Read more ›New data from online video analytics company Conviva showed overall streaming and connected device viewership was up 63 percent globally during the second quarter of 2020 compared to the same time last year. Americans, in particular, upped their viewership time by 57…
Read more ›Global streaming media intelligence company Conviva released its third annual Instagram Stories Benchmark Report, which analyzed “publishing and user engagement trends” on the Instagram Stories platform across four different verticals: sports, media, entertainment and brands. Conviva analyzed more than 920…
Read more ›The online video performance and analytics firm’s Q1 2020 State of Streaming – Asia report began with the observation that nobody could have guessed the rapid acceleration that took place in Q1 and just how central streaming would become in…
Read more ›We’ve heard loudly from both Roku and Amazon that their respective connected-TV platforms each have around 40 million active users globally. According to research company Conviva, Roku-enabled smart TVs, boxes and sticks made up 44% of U.S. connected-TV viewing time…
Read more ›Quibi seems to be hearing the marketplace reactions to its app loud and clear. The company yesterday rolled out an iOS update that allows users to stream Quibi content on TV sets via Chromecast devices.
Read more ›Netflix added nearly 16 million subscribers in the first few months of 2020. As Adam Epstein recently reported, “This occurred as streaming usage across the industry skyrocketed. Verizon said streaming video on its US networks was up 41% in April. Americans…
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