In the News
Conviva works hard to push the entire streaming video ecosystem forward to the next generation of TV, and it's gratifying when others write about our efforts. Read all about it!
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January 9, 2019Conviva Releases Ad Insights Tool for Real-Time Ad Monitoring – Ad delivery problems can lead to major revenue losses. That’s why Conviva is launching a service that monitors ad performance.
“Conviva Ad Insights provides the granular data publishers need to solve ad creative delivery and workflow problems," says Bill Demas, Conviva's CEO. "Ad Insights enables them to optimize each ad break’s placement, position, duration, and frequency to grow ad revenue. With Conviva, publishers are now able to continuously monitor every second of every ad and receive real-time reporting across 11 core metrics. Many metrics are exclusively provided by Ad Insights, and include failures, bitrates, buffering, user abandonment, and more for client and server-side ad delivery.”
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January 8, 2019For the First Time Ever, Publishers Have Real-time Visibility Into All Video Ad Delivery and Viewing Experience Issues with Conviva Ad Insights
"Ad Insights is instrumental in monitoring our video ads and helps us detect ads that fail to play or are playing at low quality. With this visibility, we've been able to resolve issues quickly to provide the best possible viewing experiences," said Jarred Wilichinsky, VP of Video Monetization and Operations, CBS Interactive.
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January 8, 2019Conviva Releases Real-Time Streaming Video Analytics Product (Ad Insights)
Conviva Ad Insights is designed to deliver detailed real-time information into viewing experiences and advertising delivery. Conviva has been testing the product with a handful of publishers, including CBS Interactive. Now, with the Consumer Electronics Show in high gear, the company says it is ready for a wide release.
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December 26, 2018Inside the Formation of NASCAR’s Analytics and Insights Department
Conviva Social Insights, run by Nick Cicero, is one of the partners that helps NASCAR ingest data. For example, if it’s a video of reigning NASCAR champion Joey Logano, the platform Conviva provides can analyze further and show how many viewers were from Logano’s home state of Connecticut. “The tools and data partnerships we have are vital to our success,” said Scott. “We have a great relationship with Conviva Social Insights. They deliver a great resource for us. Whether it be engagement rates or other metrics, they play an important role in what we do.”
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December 21, 2018
Sony’s Playstation Vue Outpaces Competitors In Product
The product is where another competitor in the space has quietly been able to shine, according to new data from streaming TV intelligence platform Conviva. Sony, through its Playstation Vue streaming service, offers a suite of streaming channels similar to those offered by the vMVPD competition. Conviva conducted a study of Playstation Vue’s streaming product and benchmarked it against the competitors. Playstation Vue had a rebuffering ratio of 0.36%, compared to the industry benchmark of 0.4%, and the median of 1.12%. It hit that ratio while delivering streaming video at a bit rate of 4.59 Mbps, compared to the industry median of 3.07 Mbps.
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