To understand the recent impact of Covid-19, in its Streaming in the Time of Coronavirus report Conviva analysed global streaming data from the 21-day period between 3–23 March comparing the last seven-period to the previous two. It found that on a global scale, streaming jumped more than 20% as compared with the previous two weeks and nearly 15% as opposed to the previous week.

Reflecting other analyses which have revealed a new normal for TV viewing, Conviva found that primetime has shifted earlier and that as viewers watched throughout the day, rather than just tuning in for the evening primetime, daytime viewing jumped nearly 40% as compared the prior two weeks.