The coronavirus pandemic has seen a shift in primetime peak viewing around the world, according to Conviva’s Streaming in the Time of Coronavirus report.

Comparing the week 17th-23rd March to two weeks prior, viewing was spread more evenly across more hours of the day, the report explains:

  • Daytime viewing hours of 10am-5pm rose by nearly 40 per cent overall
  • Primetime viewing experienced a drop in time spent, with 8-11pm down two per cent
  • Off-hours viewing spilled into early morning hours which were up 26 per cent, and early fringe up 20 per cent