The coronavirus pandemic has seen a shift in primetime peak viewing around the world, according to Conviva’s Streaming in the Time of Coronavirus report.
Comparing the week 17th-23rd March to two weeks prior, viewing was spread more evenly across more hours of the day, the report explains:
- Daytime viewing hours of 10am-5pm rose by nearly 40 per cent overall
- Primetime viewing experienced a drop in time spent, with 8-11pm down two per cent
- Off-hours viewing spilled into early morning hours which were up 26 per cent, and early fringe up 20 per cent