Alongside the NFL, the NBA has received fairly significant buy-in from its teams on TikTok. Entering December, 22 of the NBA’s 30 clubs have created and posted at least one video on TikTok, according to Conviva, which specializes in global…
Read more ›Conviva’s Q3 report shows that NFL streaming scored a 77 percent increase in plays last quarter, up 50 percent year over year, led by streaming on mobile devices; streaming on PCs actually went down a little bit.
Read more ›Earlier, data from digital measurement firm Conviva found a 63% increase in third-quarter (ended Sept. 30) video viewing hours.
Read more ›Keith Zubchevich– Chief Strategy Officer, Conviva speaks on The Value of Streaming Advertising: A New Measurement Standard at the IABM Executive Summit in Los Angeles, California.
Read more ›During the 2018 World Cup, media measurement company Conviva recorded 75.8 million attempts to stream the quarter-final games. More than 15% of those attempts failed – that’s more than 11 million unsuccessful attempts.
Read more ›Video analytics platform Conviva recently unveiled their State of Streaming Q3 2019 report. In addition to looking at some factors that affect streaming ads generally, the report also highlights what NFL teams are doing to successfully hold their audiences’ attention on digital.
Read more ›Since its inception, the Penguins’ YouTube channel has seen rapid growth. As of November 18, they have posted 162 videos on the platform. When the team first posted in July, their first 20 videos averaged only 87 views per video,…
Read more ›“Sports brands are extremely well-positioned to grow significant followings on TikTok if they can get their content right,” said Nick Cicero, vice president of strategy at Conviva, which specializes in global streaming and social media intelligence. “The Warriors are the…
Read more ›As consumers’ time spent streaming video continues to rise, questionable advertising quality remains a major issue, according to a recent study from Conviva.
Read more ›Conviva will soon be releasing its quarterly State of Streaming report, showing a rise in video streaming and insights about viewing habits. “Streaming is quickly becoming the new normal. As a result, we will continue to see new upstarts in the…
Read more ›Consumers’ appetite for streaming video seems to be growing at an exponential rate, according to Conviva’s latest State of Streaming report for the third quarter. The company said time spent streaming was up 53% year over year, and that 63%…
Read more ›Conviva says that an alarming 2-in-5 video ad starts result in a total failure to deliver any ad viewing time whatsoever. 35.7% of the ads fail to start due to some problem in the ad value chain of delivery. 3.9%…
Read more ›As streaming continues to build in popularity, so too does the video quality offered by the platforms, with the largest gain seen among PCs and mobile devices. These are part of the findings from the “State of Streaming” report for…
Read more ›A new report by Conviva — a streaming media intelligence company — found that the time consumers spend on streaming services continues to increase. In their State of Streaming report, Conviva found that time spent streaming video went up 53 percent year-over-year.…
Read more ›As media companies and advertisers rush into streaming, a new report from Conviva finds viewers getting better service, but advertisers are still getting glitches. In its third-quarter State of Streaming report, Conviva found healthy increases in several indicators that streaming…
Read more ›39.6%. The share of streaming-TV ads that failed in the third quarter, according to the State of Streaming report from streaming-media intelligence firm Conviva.
Read more ›The number of people who watch National Football League (NFL) content on a mobile device has more than doubled in the past year, according to new research by industry analyst Conviva.
Read more ›Good news for viewers: streaming video quality is improving. Conviva has released its Q3 2019 State of Streaming report, and the latest findings show improvements in video quality. Year-over-year, video start failures are down 10%, video start times are 6% faster,…
Read more ›The time people spent streaming video continues to climb – up 53% in the quarter (ended Sept. 30) as consumers embrace on-demand videos (63% of all streaming viewing is on demand) on their TVs, PCs and mobile devices, according to…
Read more ›A company¹s success starts with having the right product or service for its market. Most important is the market. The CEO needs to think strategically about positioning to identify a market that is large enough for the company to compete…
Read more ›“Streaming is far from saturated,” said the CEO of Conviva, Bill Demas in an email interview. “Not only is viewing seeing 2x growth year-over-year overall, but connected TVs have seen the largest gains, up 143%,” based on Conviva’s Q2 State of the Streaming…
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