The time people spent streaming video continues to climb – up 53% in the quarter (ended Sept. 30) as consumers embrace on-demand videos (63% of all streaming viewing is on demand) on their TVs, PCs and mobile devices, according to…
Read more ›A company¹s success starts with having the right product or service for its market. Most important is the market. The CEO needs to think strategically about positioning to identify a market that is large enough for the company to compete…
Read more ›“Streaming is far from saturated,” said the CEO of Conviva, Bill Demas in an email interview. “Not only is viewing seeing 2x growth year-over-year overall, but connected TVs have seen the largest gains, up 143%,” based on Conviva’s Q2 State of the Streaming…
Read more ›There is little data on consumer attitudes toward Stories ads, but there is research to suggest that they perform reasonably well. Measurement platform Conviva analyzed 13,000 Stories from the top 300 Instagram accounts during Q1 2019, finding that the average…
Read more ›The purpose of this new venture is to help companies with content strategy, promotion, and monetization by offering real time insights into how, when and what viewers are streaming. Contiva Content Insights will help streaming services discover the types of…
Read more ›Available and comparable data showed that the final of the world’s premier football club competition outperformed all other major events in 2019 by more than 30%, while according to the video optimisation and online video analytics company Conviva, “the UEFA…
Read more ›Conviva has taken steps to remove critical blind spots and provide real-time intelligence that can enable players across the industry to reduce customer churn, increase viewer engagement, drive new monetization models, grow ROI and more.
Read more ›At a time when more media companies are jumping into the streaming business, Conviva aims to give them more granular information about who is watching streaming content, for how long, where they’re located and what they watch before and after…
Read more ›Conviva Content Insights introduces a new industry standard for content strategy, promotion and monetization decisions. In an increasingly crowded streaming media market, identifying content that pulls viewers in and holds their attention is crucial, as is understanding where, when and…
Read more ›It’s a complex ecosystem. Streaming TV is fragmented, as consumers are watching on a number of devices and switching back-and-forth, increasing complications of delivering quality viewing experiences. And there’s a question of the pipes. “The ad requests may not always…
Read more ›Consumers have flocked to ad-supported streaming TV, but advertisers still struggle with tech and measurement challenges and have been slow to follow. During his NexTech breakout session, Keith Zubchevich, chief strategy officer of Conviva, took the audience through strategies for…
Read more ›Across digital and social platforms, the 2019 VMAs were a clear win. Trending worldwide for 12 hours (and 13 hours stateside). they soared 129% in social engagement and were the most social show of the summer. Social/video views jumped 85%…
Read more ›Amazon could use the launch of Fire TV in multiple territories to drive usage of its Amazon Prime Video app. Amazon also uses Fire TV to accumulate viewer data that can be sold to advertisers. Amazon is the second-largest provider…
Read more ›Amazon is the second-largest provider of media player devices in the US market after Roku. A RECENT CONVIVA STUDY found that Roku dominated US connected TV viewing hours, with a 43% share compared to 18% for second-ranked Amazon Fire TV. Neither company…
Read more ›Streaming video viewing has recently caught up in adoption with traditional TV, with about the same number of US consumers subscribing to streaming services as do those who subscribe to cable TV. For viewers making the switch, the good news is…
Read more ›Streaming might not have killed the video star quite yet. The broadcast thrived on social media, as social and online video views shot up by 85% year-to-year. Meanwhile, Conviva Social Insights reported that social engagement surrounding the event more than…
Read more ›In 2018, the overall VMA ratings picture fell to an all-time low, and while the day-after numbers this year didn’t completely stop the bleeding, they offered a few more hopeful signs. The Jersey outing registered a 129% increase in social engagement heading into…
Read more ›There are many recent high-profile examples of high latency negatively impacting the live sports viewing experience. During the 2018 FIFA World Cup in Russia, which attracted a huge international online audience, many viewers were streaming games from the BBC website…
Read more ›It garnered the most social video views of any Viacom awards show ever, with social/video views up 85% to 269 million, according to Conviva Social Insights, Facebook and YouTube. As PREVIOUSLY REPORTED, there was a 129% increase in social engagement leading…
Read more ›Complete viewership numbers for all 12 channels tallies 4.9 million, also down about 6 percent from last year’s 5.2 million viewers (on 10 channels). The awards ceremony also recorded big gains in social and online video views, which were up…
Read more ›But the VMAs themselves are seeing some wins before the broadcast even airs thanks to a year-over-year increase in social media interaction for the 2019 VMAs. Per data from Conviva Social Insights, Facebook, YouTube and Instagram (measuring the July 16-Aug.…
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