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UCLA Gymnastics Lands Another Viral Hit With Performance and Packaging
An average video from the Pac-12 Network sees roughly 13k views per video, according to Conviva. The video posted on the UCLA Athletics YouTube account has 30 times more views than its average views per video, according to Conviva.
Read more ›New Social Streaming Data Shows Sports and Media Brands Are Racking up TikTok® Followers
Conviva, the leader in streaming media intelligence, released new data revealing which sports and media brands are best leveraging TikTok® as part of their broader social strategy to boost followers and increase fan engagement.
Read more ›Sports Media Brands Record Big Rise In TikTok® Followers
Compared to other brand categories, sports media outlets are shining on TikTok®. That’s according to new research from Conviva, which tracked the TikTok® activity of hundreds of brands between January and February of this year. During that period, the average…
Read more ›What’s Your 2020 Business Resolution?
“I plan to take advantage of the growth in streaming, as well an increasingly connected world, by continuing to expand our presence internationally in the streaming media intelligence category.” —Bill Demas, CEO, Conviva
Read more ›Streaming Brings Choice, Convenience to Audio and Video
Ad delivery failures were down compared to Q3 2019, which should produce more successful viewing rates, Conviva reported. Marketers are shortening their ads — with the average spot run time coming in at 26.6 seconds in Q4, compared to 38 seconds…
Read more ›Streaming Continues to Climb, Though Ads are Faltering
Conviva, which specialize in global streaming media intelligence, has released its quarterly State of Streaming report for quarter four (QA) of 2019, revealing streaming viewing continues to climb – up 58% year over year – as consumers are motivated by…
Read more ›Roku’s Q4 earnings underscored its position as an early leader in the connected TV market
While that’s still less than Amazon Fire TV’s 40 million active users, Roku far outpaces its rival in terms of time spent: Roku captured approximately 43% of global connected-TV viewing time in Q4 2019 compared with 18% for Fire TV, according to recent…
Read more ›Time Spent Streaming Continued to Increase During the Last 3 Months of 2019, Study Finds
According to a new study conducted by Conviva, binge-watching and streaming increased even more last year than years prior. The study, titled “The State of Streaming,” found that time spent streaming video hiked by more than half in the last three months…
Read more ›Most Video Streaming Happens on TV Sets
Digital video analytics company Conviva also found TVs to be the go-to streaming device. Conviva tracked viewing behavior across 250 over-the-top (OTT) apps worldwide in Q2 2019 and found that 56% of the time spent viewing this content happened on CTVs. Less…
Read more ›Streaming Advertisers Still Face Challenges, Says Conviva Report
The amount of time viewers are spending with online video continues to skyrocket, with worldwide time spent streaming video up 58% year-over-year in the fourth quarter of 2019. That’s according to the Q4 State of Streaming report from monitoring platform Conviva.
Read more ›Conviva: Overall Streaming Hours Continue to Rise
Streaming viewing was up 58 percent worldwide in Q4 2019 as compared with the year-ago period, according to Conviva, which says 2020 is “the year of streaming media.”
Read more ›Netflix Investors Shrug Off Disney+’s Blockbuster First Quarter (Streaming Roundup)
Streaming media intelligence firm Conviva released its Q4 State of Streaming this week, revealing streaming viewing continues to climb – up 58 percent year over year – as consumers are motivated by new streaming services like Disney+ and Apple TV+…
Read more ›Video streaming consumption increased by 60% in 2019
According to figures from streaming media intelligence firm Conviva, streaming continues its growth, with on demand making up 66% of global streaming consumption. For connected TVs, Roku is the clear market leader with 43% of all CTV viewing time. Amazon’s…
Read more ›Streaming Viewing Climbs as Ads Continue to Falter
Data for the report was primarily collected from Conviva’s proprietary sensor technology currently embedded in three billion streaming video applications, measuring in excess of a 500 million unique viewers watching 150 billion streams per year with 1.5 trillion real-time transactions…
Read more ›Fox Corp. Reels in $600 Million in Super Bowl Sunday Revenue
According to data from the online video analytics firm Conviva, Roku now accounts for 23 percent of all time spent streaming, including a 43 percent share of connected TV viewing time.
Read more ›You Weren’t the Only One Who Streamed More Videos in 2019, the Whole World Did
Across the globe, time spent streaming video increased by more than half – an increase of 58% – during the last three months of 2019, compared to the same period in 2018, according to streaming tracking firm Conviva. Bingeing and streaming time grew…
Read more ›Why Advertisers Should Demand a Better Mobile Video Streaming Experience
The more time consumers spend watching mobile video, the more they’ll run into the frustrating experiences of mobile playback. Buffering remains one of the biggest issues, with 88% of U.S. viewers feeling frustration. When ads are introduced, the problems get worse: nearly…
Read more ›Why live social video is a necessity in 2020
That same year, Conviva found that live video content rose by 65% — making it the fastest-growing content medium. This growth carried over into 2019, with both Twitch and YouTube experiencing massive growth surges.
Read more ›Virtual MVPDs Were Supposed to Help Save the TV Industry—What Went Wrong?
There are some vMVPD bright spots, however. Even though prices have gone up, virtual MVPDs are still cheaper than most cable bundles, and the technology required to deliver good viewing experiences has improved so that the viewing experience is comparable…
Read more ›NHL Slides Back Onto TikTok®, With Teams Following Suit
As of December 2, Vegas’s two most-popular TikTok® posts involved Brayden McNabb and Marc-Andre Fleury. Thus far, these posts have accumulated more than 638,900 and 803,000 views, respectively. They’ve also garnered more than 47,700 and 50,800 likes, respectively – well…
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