In the News
Conviva works hard to push the entire streaming video ecosystem forward to the next generation of TV, and it's gratifying when others write about our efforts. Read all about it!
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November 5, 2018Digital Data
Streaming TV saw a 63% rise in viewing hours year over year, according to the 3Q18 “State of Streaming TV Industry” report from Conviva. Among Conviva’s customer base, Roku maintained a lead in market share with 34% of all plays and 40% of all viewing hours measured in the quarter. Amazon Fire TV gained significant share of the market since Q3 2017 among Conviva’s customer base, increasing its share of plays from 4% to 19% and its share of viewing hours from 3% to 18% over a 12-month period.
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November 5, 2018Streaming roundup: Netflix pushes awards movies… Hulu, CBS expand TV offerings
Live-streaming TV services, like Sling TV, PlayStation Vue, Hulu with Live TV and others, are gaining steam in the U.S. as more consumers cut the cord with traditional pay TV. According to a new report from Conviva, these services (called virtual MVPDs) now account for more than three-quarters of all plays and viewing hours in the U.S., when compared with standalone apps from individual publishers.
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November 5, 2018These 6 Devices Rule the Connected TV Market
Americans are watching more TV on streaming video devices than ever, according to Conviva. The firm claims that total viewing hours across all streaming TV services surged 212% over the past 12 months, and six device families -- Roku, Amazon's Fire TV, Sony's PlayStation, Microsoft 's Xbox, Apple TV, and Alphabet's Google Chromecast -- dominated the market.
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November 5, 2018A Foolish Take: These 6 Devices Rule the Connected TV Market – This fertile market could spell doom for traditional pay TV providers.
Conviva also reported that total video plays on streaming devices grew 292%, buoyed by a 145% increase in plays on connected TVs. Meanwhile, total plays on mobile devices grew 57% and fell 18% on PCs. Those figures indicate that connected TVs are becoming a major platform, which explains why Amazon, Apple, and Google are expanding into the market. Connected TV devices also help the three tech giants grow their smart-home ecosystems, including smart speakers, hubs, and other connected devices.
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November 1, 2018NFL sees growth in streaming according to report
According to a study by Conviva, the NFL is seeing a huge jump in streaming plays and time spent streaming content. Football fans are able to watch their games through multiple methods. Mobile NFL grew more than overall mobile growth – mobile NFL was up 95% vs 57% growth in plays for all content. Primetime NFL viewing was up more than overall NFL viewing – primetime NFL saw 109% growth in plays and 97% growth in viewing hours vs 72% and 83% respectively for overall NFL viewing.
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