People are watching more video of all kinds — Netflix, TikTok®, cable TV and YouTube. But while total consumption is up, most people aren’t actually watching more during the hours we associate with prime-time TV. Streaming video use between 7 p.m. and…
Read more ›According to a study by the analytics company Conviva, the hour between 11 a.m. and noon has seen a 43% rise in viewing, while primetime viewing is actually down 2%. This may indicate some level of fatigue sets in after consuming an…
Read more ›Live viewing of daytime non-news programs — syndicated talk shows, entertainment magazines, court programs, and other content has seen an uptick, too. That said, live viewing isn’t up everywhere, on all platforms. Conviva, a video analytics/optimization company, says in Europe,…
Read more ›Tiger King is so inherently buck wild that even if everything in the world these last few weeks was normal, it would likely find an audience. Now people are forced to stay indoors, turning to streamers like Netflix for constant entertainment…
Read more ›What’s more, movie fans cooped up in their homes have been flocking to streaming and video-on-demand sites. Viewing hours on such platforms surged 25% over the last two weeks, according to research firm Conviva. And those patrons might not be…
Read more ›Global streaming activity jumped more than 20% a day in the week ended Mar 23 from the two previous weeks, according to data from streaming analytics firm Conviva. In the Americas, streaming activity jumped 27% over the same period. Streaming…
Read more ›To understand the recent impact of Covid-19, in its Streaming in the Time of Coronavirus report Conviva analysed global streaming data from the 21-day period between 3–23 March comparing the last seven-period to the previous two. It found that on…
Read more ›The coronavirus pandemic has seen a shift in primetime peak viewing around the world, according to Conviva’s Streaming in the Time of Coronavirus report. Comparing the week 17th-23rd March to two weeks prior, viewing was spread more evenly across more hours of…
Read more ›In fact, because so much television is being watched during unconventional daytime hours — and streaming services offer viewers the ability to watch whenever they want — traditional “primetime” TV viewing is being completely altered. A new study by streaming analytics company…
Read more ›As you might have suspected, the coronavirus pandemic is proving to be a boon for the streaming video market. In the week ended March 23, global streaming activity jumped more than 20% a day from the two previous weeks, according…
Read more ›Streaming viewing rose 26% in the U.S. from March 9 to March 23 as viewers stayed home to avoid spreading the coronavirus, streaming intelligence company Conviva reported. The increases were largest in daytime, with a 39% jump between 10 a.m and…
Read more ›As millions of people across the world are staying home due to coronavirus, use of streaming services has soared during the morning and afternoon hours — typically a dead zone for television while consumers are at work. Between March 9…
Read more ›“What we have the opportunity to do now is try a lot of those things that traditionally, you wouldn’t have had the bandwidth to try because you’re so full with engaging that hardcore fan…Here you can actually flex that creative…
Read more ›Globally, time spent streaming – whether it be on desktop, mobile or through connected TV (CTV) – grew by 58% year-over-year (y-o-y) in Q4 2019, opening up even more opportunities for video advertisers. Streaming video ad quality did see some…
Read more ›As of December 2, the WSL has surpassed 611,400 followers – the fifth-most of any sports league, according to Conviva.
Read more ›Earlier this year, a study by Conviva also found that time spent streaming video hiked by more than half in the last three months of 2019, a 58 percent jump from the same period in 2018. Conviva also found that…
Read more ›Nick Cicero, vp of strategy at digital video analytics company Conviva, said his company found that the 20 fastest growing brands on TikTok® posted on average three times per day from the start of the year until now. That said,…
Read more ›In the vein of strategies and benchmarks, TikTok® partnered with Conviva, a leading intelligence platform geared towards optimized streaming media, to publish an ultimate TikTok® strategies and benchmark guide.
Read more ›Bill Demas, CEO of streaming video analytics company Conviva, points out that the options a streamer offers to its users is inherently valuable—something that a network’s clever marketing strategy can’t possibly compete against.
Read more ›Conviva, Shirley Dacanay, Workplace Operations Manager
Read more ›An average video from the Pac-12 Network sees roughly 13k views per video, according to Conviva. The video posted on the UCLA Athletics YouTube account has 30 times more views than its average views per video, according to Conviva.
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