With the world stuck inside their homes, success should have come a lot easier to the fledgling streaming service. Data from app tracking company App Annie show that on the day of its launch, Quibi was the fourth most downloaded app on the US iOS App Store, but just two weeks later, it had fallen to number 92. That is despite global media streaming intelligence firm Conviva finding that video streaming consumption was up by 57 per cent in the first quarter of 2020, when many lockdown measures had just begun. Netflix gained almost 16 million new subscribers in the first three months of the year; almost double the number it saw in the last three months of 2019.

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