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Driving Success With A Focus On Quality Of Experience

Businesses spend significant time and financial resources ensuring their backend systems don’t unexpectedly go down, preventing hundreds, thousands or even millions of users from accessing their service. Focusing on preventing outages isn’t a bad investment per se, as the backlash from subscribers during an outage can damage a business’s reputation and negatively impact its bottom line. However, brands often focus more on backend systems than preventing poor user experiences. This focus needs reversing.

Platform Engineering and GenAI: ‘Get Your House in Order’

User experience is increasingly magnified as we leverage digital platforms for everything. In an unfortunate twist, it's the user experience that too many digital businesses neglect while trying to stand out in today's hyper-competitive landscape.

Heard on the Street – 1/25/2024

Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the trends of the day with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace.

Shifting The Focus To Experience-Centric Observability

User experience is increasingly magnified as we leverage digital platforms for everything. In an unfortunate twist, it's the user experience that too many digital businesses neglect while trying to stand out in today's hyper-competitive landscape.

605 Collaborates With Conviva to Enrich Cross-screen Measurement​ of Content and Advertising Across Premium Video

605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi​v​a, the leading streaming a​nalytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s cross-platform measurement reporting, at scale, will enable new levels of analysis, accuracy and data actionability to drive meaningful outcomes.