The online video performance and analytics firm’s Q1 2020 State of Streaming – Asia report began with the observation that nobody could have guessed the rapid acceleration that took place in Q1 and just how central streaming would become in many households as the coronavirus pandemic rendered the world homebound.

The study found that video-on-demand flourished in Q1, while live video faltered as in-person programming was suspended. Advertising faced a demand problem as advertisers cut spending and re-evaluated ad content while social media became a critical avenue for the promotion of news, both at national and local levels. All of these trends took place as demand skyrocketed worldwide.