Live viewing of daytime non-news programs — syndicated talk shows, entertainment magazines, court programs, and other content has seen an uptick, too.

That said, live viewing isn’t up everywhere, on all platforms. Conviva, a video analytics/optimization company, says in Europe, live streaming is down 30% overall (March 22-28) in viewing hours versus March 8-14. This is true even though European TV news content is up 130%.