Doubtnut teamed up with Conviva to illuminate blind spots and safeguard students’ offline video learning. Doubtnut implemented Conviva Experience Insights for real-time quality of experience (QoE) monitoring and Viewer Insights to granularly slice and dice learning assets and troubleshoot problematic clips.

Every publisher wants to monetize viewers across all their platforms, including streaming, in a clear, consistent way. For this reason, good exposure data to feed into a co-viewing algorithm is important to the publisher so that they can sell against the full set of viewers that they reach.

The publisher was looking to increase their reach and presence globally by expanding offerings for both live and VOD content. In order to do this, they needed to better understand their global streaming business, including content delivery and consumption, requiring visibility into a comprehensive set of metrics to improve their infrastructure.

In this white paper, you’ll learn the difference between authenticated versus non-authenticated social media metrics, the top five metrics for monitoring performance and diagnosing issues, and how to use metrics to increase viewer engagement, reduce subscriber churn, and elevate the customer experience.

Keeping employees happy is key to reducing churn, creating healthy work environments, and increasing brand affinity. Social media is often used to encourage employee engagement, but what happens when you’re a small team responsible for engaging employees during an unprecedented global pandemic?

With the arrival of Covid-19, our work, schooling, and entertainment have all started to take place at home. It’s for this reason that screen time has increased dramatically. According to Nielsen, video streams, as in total time spent online, rose from 19% in the fourth quarter of 2019 to 25% in the second quarter ofRead more »

Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the metrics that matter most when monitoring performance and diagnosing issues.   

Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain a competitive advantage. Today we’ll focus on the metrics that can help drive business decisionsRead more »

For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced the growth of over-the-top (OTT) streaming, all of us are squarely in the middle of the OTT revolution. How did weRead more »