Conviva Partnership provides unparalleled OTT analytics and optimization services to Babcock’s Tier One Media Customers
Foster City, Calif., and London, UK, April 25, 2016 – Conviva, the leader in OTT experience management for the world’s top media companies, today announced that Babcock, the UK’s leading engineering support services company, has appointed Conviva as it’s global channel partner to design and deploy optimized OTT solutions for Babcock’s clients, including media companies, broadcasters, and operators. As the trusted media partner to the world’s leading broadcasters and content owners, Babcock’s Media Services business provides the complete range of fully-managed solutions to deliver channels and content to global audiences across any platform. Conviva brings their decade-long breadth of experience in OTT analytics, optimization and industry data to enrich and improve the engagement of Babcock’s customers on a global basis.
As market demand for experience management and engagement metrics continues to grow, Babcock’s partnership with Conviva ensures content performs at the highest quality possible, without interruptions and ensures subscriber retention by providing real-time insights into subscriber engagement as well as by providing an optimal viewing experience.
Additionally, Conviva brings a 360-degree view of the internet to Babcock’s customers with its award winning analytics product, Experience Insights, as well as the ability to optimize on-the-fly in real-time with Conviva Precision, providing unparalleled global viewer intelligence and service optimization.
“Babcock works closely with clients to find the solution that is right for them,” said Dave Travis, Director of Technology and Products for Babcock’s Media Services business. “As OTT continues to become more mainstream with our global publishers, broadcasters, and operators, it was imperative that we chose a partner that has global reach, scale and unparalleled expertise. Conviva, the leader in OTT analytics and experience optimization, was the obvious choice.”
“Experience equals engagement,” says Lisa Loe, vice president, Worldwide Channels, “and, as Babcock’s chosen global channel partner, Conviva is thrilled to provide Babcock customers with the business and data insights needed to successfully run their OTT business. We are excited to be able to provide solutions specific to Babcock’s AVOD, SVOD and Live event business units as well as to provide support across all OTT experience management opportunities.”
Babcock International Group is the UK’s leading engineering support services company, delivering complex and critical projects, both in the UK and overseas. With revenue of circa £4.5 billion in 2015, we support vital assets within a number of industry sectors including defense, emergency services, energy, transport and training. The unparalleled expertise of our 34,000 global employees means that – whether designing, building, operating, managing, or maintaining vital assets – Babcock is a partner that can be trusted to deliver.
Conviva partners with top-tier media companies and premium OTT video broadcasters and operators like HBO, ESPN, and Viacom to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley, with offices in New York and London. Please visit www.conviva.com and follow us on Twitter @Conviva.
Babcock International Group
Racepoint Global for Conviva
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