Partnership delivers industry-leading, real-time ad engagement metrics to optimize content engagement and monetization
FOSTER CITY, Calif. and SAN MATEO, Calif. (April 19, 2016) — Conviva, a leader in Internet TV experience management for the world’s top media companies, and FreeWheel, a Comcast Platform Services company and the leading provider of premium video ad management and monetization solutions for the world’s largest media and entertainment companies, today announced that they are partnering to deliver industry-leading, real-time engagement analytics for individual ad impressions via Conviva’s recently announced Ad Insights offering. Through this relationship, Conviva will monitor ad impressions in real-time, reporting user experience and engagement metrics for both video advertising and content. FreeWheel ‘s customers will gain a comprehensive view of their video performance, including all content and ads. The combined effect of this relationship will empower customers with the ability to optimize content engagement and monetization opportunities via Conviva’s Ad Insights.
“FreeWheel realizes the value of reporting user experience in real-time. This capability is essential to our customer’s business across those video formats. We are pleased to work with Conviva, an industry leader in experience management and real-time engagement analytics, to ensure our customers have the capabilities and insights they need to operate their business,” said James Rooke, Chief Revenue Officer, FreeWheel. “Our partnership with Conviva will deepen the insights available to our customers, allowing them to continue to grow their business and maintain long-term viewer engagement.”
“In the complex world of premium video, it is paramount that content owners and distributors have a technology platform that enables them to scale their business and maximize value from their content,” said Dr. Hui Zhang, Co-Founder and CEO at Conviva. “Together Conviva and FreeWheel provide unparalleled, real-time advertising metrics enabling video publishers to maximize advertising and content end-user experiences and provide the best quality of experience for viewers across a multi-screen viewing environment.”
Conviva partners with top tier media companies and premium OTT video broadcasters and operators like FOX, ESPN, Sony, NBC Universal and Sky to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley, with offices in New York and London. Please visit www.conviva.com and follow us on Twitter @Conviva.
FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, NBC Universal, and Turner in the U.S., and Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, with offices in New York, London, and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
Racepoint Global for Conviva
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