AEG Digital Media to Provide Live Streaming and Online Content for Worldwide Event

LOS ANGELES–(BUSINESS WIRE)–AEG Digital Media, the leading provider of complete webcast management, production and media services for live streaming events and online video, announced today it is partnering with Control Room, the world’s leading producer of global music events, to provide live streaming and online content for the 2010 FIFA World Cup™ Kick-Off Celebration Concert to be held June 10 at the Orlando Stadium in Johannesburg, South Africa.

AEG Digital Media was selected by Control Room because of its expertise in providing world-class digital media management, production and distribution for live online streaming and video capture for the largest and most exciting live events. AEG was tasked with building the online player, bringing in the live high definition satellite feed from South Africa to its state-of-the-art facilities in Los Angeles, encoding the video feed, and distributing it to the web through, and also recording it on high definition video servers to be used for later rebroadcasts.

“Our technical production capabilities are what really set us apart from the competition, and because we also understand the creative side, the combination of AEG Digital Media and Control Room will create an amazing experience,” said John Petrocelli, vice president of sales and business development for AEG Digital Media. “We are extremely excited that Control Room chose us to provide the live streaming and online content for this exciting event, and are confident in our commitment to provide the very best in digital media event management and distribution.”

Executive-produced by Kevin Wall and his company, Control Room, the FIFA World Cup™ Kick-Off Celebration Concert is an historic live concert event that will showcase the music, sport and visual beauty of South Africa. The event will feature musical performances by major international superstars and popular African artists collaborating together, along with special appearances by past and present football legends. Expected to be the greatest entertainment event to date on the African continent, the event will be televised to millions worldwide.

“We selected AEG Digital Media to work closely with us on this incredible project because of their proven track record of providing exceptional webcast management and distribution for events such as this,” said Control Room founder Kevin Wall. “We believe sports and music transcend cultural, language and geographic barriers, and through this international event, Control Room and AEG Digital Media will present the sights and sounds of unity and celebration for an unforgettable experience of which all will want to be a part.”

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About AEG Digital Media

AEG Digital Media is the leading provider of complete webcast management, production and media services in the digital media industry. We take a broadcast approach to streaming/digital media and enable the world’s largest, innovative webcasts and live events. AEG Digital Media is regarded as the definitive turnkey service provider in the market today with a nine year track record of empowering the defining moments in internet broadcasting and live streaming media. For more information, visit

About Control Room

Founded by Emmy-award winning producer Kevin Wall and headed by company president and co-executive producer Aaron Grosky, Control Room is the world’s leading producer of massive global events leveraging unparalleled expertise to deliver once-in-a-lifetime entertainment experiences to audiences around the world. Through a combination of expertise – event production, television production, media architecture design, artist and celebrity relationships, sponsorship development, and creative vision – Control Room evolves events into cultural phenomena.

Control Room is an end-to-end solution for brands, artists, broadcasters and sponsors committed to connecting global audiences with compelling entertainment. The company has built long-standing business relationships and successfully navigated the complexities of culture, government, and production in countries in every region of the world.