The innovative integration comes as consumer demand for a seamless and consistent TV experience on any device, at any time is at an all time high. Meanwhile, the technical challenge of delivering TV over IP devices has never been greater. This new solution will provide CBC with the most in-depth view into what individual viewers are seeing and how content is performing for them. Additionally, it will take action to improve the delivery of every stream to avoid quality degradations and outages. CBC will integrate analytics inside their control room, allowing them to monitor the user experience 24/7.
“Providing a quality experience online, one that properly reflects the premium content and brand of CBC, is imperative for our success,” explains Rob Fullerton, Platform Product Manager, CBC. “Real-time visibility and providing exceptional video quality without buffering and stuttering is important to our brand and our viewers, and Conviva provides a solution for these challenges.”
Conviva’s Precision Video utilizes the real time, per-viewer intelligence and develops advanced algorithms to foresee how a viewer’s local environment and the Internet at large will affect their picture quality and viewing experience.
“We are delighted to expand our global presence and support one of Canada’s largest providers who is delivering the quality experience viewers expect and deserve in a TV Everywhere society,” said Darren Feher, CEO, Conviva. “The only way to protect viewers from the volatility of an IPTV offering is a preemptive solution, everything else is too late, as viewers have already been impacted by poor quality.”
Conviva data reveals that in the U.S. alone, roughly 60% of all streams experience quality degradations and viewers watch 250% more when they have an optimal experience with fast startup, little buffering and a high sustained bitrate.
Conviva is the global leader in preemptive video stream optimization and viewer analytics, ensuring the best viewing experience for leading media brands. By providing an ideal experience without buffering and stuttering, Conviva keeps viewers watching and increases engagement and monetization. Our clients include the world’s leading media, sports and entertainment brands including HBO, ESPN, VEVO, MLB, NBCU, Turner and ABC. Conviva is based in Silicon Valley, with offices in New York and London. For more information visit www.conviva.com. To download Conviva’s 2013 Viewer Experience Report visit www.conviva.com/vxr.
CBC is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.