HBO Now Leverages Conviva’s Experience Management Platform to power their viewer experience strategy
FOSTER CITY, Calif. (January 5, 2016) — HBO today announced the next phase of its partnership with video analytics and optimization company Conviva to enhance its stand-alone streaming service, HBO NOW. The deal marks an extension of HBO’s current partnership with Conviva, which was first announced in May 2011, to provide video optimization support for its TV Everywhere initiatives including HBO GO and MAX GO.
HBO will extend the deployment of Conviva’s intelligent-data and control platform to optimize the viewer experience throughout its internet ecosystem. In so doing, HBO NOW utilizes Conviva’s platform to provide in-depth metrics and analytics to understand how content is performing across devices. The data collection Conviva enables will allow HBO to make critical decisions to ensure the best viewing experience for every NOW user.
Using Conviva’s platform, HBO is able to monitor elements like picture quality to ensure the very best content experience possible. Conviva also enables the collection of data that will allow for greater and more robust measurement of engagement and content as well as comparative analysis to ensure that HBO NOW and GO deliver the best video viewer experience.
“We create some of the best and most acclaimed original programming in the world and we want the delivery of our services to consumers to continue to elevate our brand,” said Diane Tryneski, Chief Digital Officer of HBO. “We recognized the importance of strong, real-time data that Conviva’s best-in-class platform and insights was able to garner for HBO GO, so extending this to our NOW service was a natural evolution of our relationship.”
“The television model is rapidly changing.” said Conviva CEO Hui Zhang. “In today’s OTT environment, the quality of experience is now as vital as quality of content. HBO understands the role and importance of experience syndication and are dedicated to provide a consistent, quality of viewing for audiences through Conviva’s services.”
For more information about Conviva, visit www.Conviva.com.
Conviva partners with top tier media companies and premium OTT video broadcasters and operators like HBO, ESPN, Sony, and Sky to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley, with offices in New York and London. Please visit www.conviva.com and follow us on Twitter @Conviva.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services – HBO® and Cinemax® – to approximately 122 million subscribers worldwide. The services offer the popular subscription video-on-demand products HBO On Demand® and Cinemax On Demand®, as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. HBO NOWSM, the network’s internet only premium streaming service, provides audiences with instant access to HBO’s acclaimed programming in the U.S. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.
Racepoint Global for Conviva
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