605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s cross-platform measurement reporting, at scale, will enable new levels of analysis, accuracy and data actionability to drive meaningful outcomes.