Sky and Conviva Shortlisted for TV Connect Award
Partnership recognised for the Best Content Delivery Service
FOSTER CITY, Calif. – March 29, 2017 – Conviva, powering every internet-connected screen with the most engaging viewing experiences imaginable, and Sky, Europe’s leading entertainment company, have been shortlisted for the TV Connect Awards taking place in London this week.
The pair have been recognised in the ‘Best Content Delivery Service/Innovation’ category for their work in delivering a best in-class viewing experience for Sky customers, working together to optimize streaming performance across content delivery network (CDN) providers.
Conviva and Sky’s recent case study (currently shortlisted for the TV Connect Award) showcases the development of an innovative way to deliver the highest OTT video quality possible for viewers whilst minimizing CDN costs.
Conviva’s Quality of Experience (QoE) analytics for OTT video helped Sky discover a direct correlation between viewer engagement and streaming performance. As Sky is constantly innovating to ensure its content is seamlessly delivered to customers; one of its key initiatives is to leverage some of the world’s largest CDNs to optimize the delivery of video content. To achieve this, Sky designed a multi-CDN approach that allowed for instant switching or load balancing across CDNs as required.
Conviva’s Precision (a resource optimization intelligence data feed) was integrated with Sky’s proprietary technology stack to make real-time CDN switching decisions based on these correlated thresholds.
Colin McQuade, MD Grp TV and Digital Platform at Sky, said, “At Sky we are always looking for ways to improve our customer’s viewing experience. By partnering with Conviva, we were able to use data and insights, to make sure our customers were able to access content seamlessly whenever they wanted to. It’s great to see this partnership recognised at the TV Connect Awards.”
Dr. Hui Zhang, Co-Founder and CEO of Conviva, said, “Sky is an important and long-term customer of ours who truly cares about delivering best-in-class quality of experience to their viewers, and takes serious steps to ensuring this quality. It is important to us that Sky’s state-of-the-art network operations center be provided with a real-time dashboard view of what their viewers are experiencing, and help them detect and correct issues within seconds before they affect engagement or retention.”
Conviva powers every internet-connected screen with the most engaging viewing experiences imaginable by elevating the way OTT businesses use data-driven intelligence. For years, HBO, Sky, ESPN and the like have been using the Conviva Platform to enlighten, reveal and inform with important insights around consumer in-screen viewing experience allowing them to connect those metrics to important business outcomes. This allows customers to not only maximize subscriber retention and growth but also understand content and viewing trends so that they can deliver more personalized viewing experiences. We make engagement a data driven outcome based on actionable quality of experience (QoE) analytics. Conviva is privately held and headquartered in Silicon Valley, California, with offices in New York and London. For more information, please visit us at www.conviva.com.
Sky is Europe’s leading entertainment company, serving 22 million customers across five countries – UK, Ireland, Germany, Austria and Italy. The company has annual revenues of £12 billion and is Europe’s leading investor in television content with annual programming spend of over £5 billion.
From exclusive partnerships with HBO and Showtime, to Sky’s own original programming, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether that’s through the multi-award winning next generation box, Sky Q, or Sky’s contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Sky’s best in class customer service.
Sky’s success is not just based on what the company does but how it does it. Named as one of the Top 10 Green Companies in the World by Newsweek, one of the world’s most recognised rankings of business’s environmental performance, Sky ensures its responsible business strategy is embedded right across the group.
Sky has over 30,000 employees and is listed as one of The Times Top 50 employers for women. Sky is listed on the London Stock Exchange (SKY).
Director, Corporate Marketing, Conviva
Corporate Communications Manager