Conviva Viewer Insights(SM) now integrated into thePlatform’s mpx publishing system

SEATTLE, WA – November 6, 2012 – thePlatform, the leading white-label video publishing company, and Conviva, Inc., the leader in real-time viewer experience optimization and advanced analytics, today announced a partnership to provide Conviva’s patented video analytics capabilities to customers of thePlatform. Conviva Viewer Insights will be offered as an integrated component of thePlatform’s award-winning mpx video publishing system, providing an additional layer of dynamic reporting within the mpx console.

With this new capability, publishers can quickly access real-time statistics related to the consumer experience, engagement, and the relationship between high quality viewing and audiences within players and across devices. Streaming quality, content trending, and video player performance are just some of the enhanced reports available. This new analytics component is fully integrated and available, at no additional cost, for customers of mpx and mpx Essentials. Customers can also work with Conviva to seamlessly incorporate additional analytics and stream optimization services from Conviva.

“We continually strive to deliver added value and innovations to our customers by working with best-in-class partners,” said Ian Blaine, CEO of thePlatform. “With Conviva, we now provide customers with a seamless set of advanced monitoring and reporting features to help them drive their business forward.”

“This partnership with thePlatform is a great pairing of technologies. Conviva adds a unique capability to thePlatform’s video management system through the unparalleled business benefits our viewer-specific intelligence brings to content owners,” said Darren Feher, CEO of Conviva. “The joint solution will allow thePlatform’s customers to see exactly what every single viewer experiences, at the precise moment it happens—providing actionable intelligence to enhance people’s viewing experiences and ultimately improve online video for both viewers and publishers.”

The companies also noted that today’s announcement goes beyond product integration. thePlatform and Conviva will also work to identify and collaborate on joint sales opportunities for their mutual customers.

Features and Benefits
Conviva Viewer Insights in mpx will provide current, cross-platform audience measurement to determine video performance and its impact on viewer engagement. Features include:

  • Quality and Engagement Insights: Complete audience-based quantification of video quality on viewer engagement;
  • Real-Time Delivery Insights: In-depth diagnostics into video quality issues across CDNs, CDN regions, ISPs, and viewer host machines; and
  • Cross-Platform Support: Support across video players, CDNs and video protocols.
  • thePlatform publishes video to PCs, mobile devices and TVs. Media companies rely on thePlatform’s mpx system as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top TV service providers in North America, including the largest TV Everywhere deployments.

Conviva optimizes the experience and economics of online video by preemptively improving the picture quality of each and every viewer. Additionally, Conviva is able to provide content owners with real-time, viewer-specific insights that help companies take action to improve the video quality and make more informed business decisions. Conviva’s viewer experience optimization technology eliminates choppy, stalled video, boosts bitrates to improve picture quality and simultaneously balances traffic across multiple delivery networks for efficient quality and cost.

Additional information about thePlatform can be found at: For more information about Conviva, visit:

About thePlatform
thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Cablevision, CBC, Comcast, Cox Communications, E!, the Golf Channel, HIT Entertainment, Liberty Global, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information:

About Conviva
Conviva is a viewer experience optimization company that makes streaming businesses more profitable through the increased audience engagement that comes from a buffer-free, personalized HD experience. Today, network-independent Conviva works with major media brands to improve over two billion streams a month through preemptive, seamless stream adjustments for every individual viewer. Conviva’s online video solutions greatly improve the viewing experience for every audience member, watching on any device, anywhere. Conviva also monitors every single person’s stream for customers and records what the viewer sees at every second, creating the industry’s most advanced, viewer-specific analytics tool. Conviva is based in San Mateo, Calif., with offices in New York and London.


thePlatform Press Contact:
Jeremy Pemble of JLM Partners, Inc. for thePlatform, 206-381-3600,