Conviva Leadership
The Platform
Stream Sensor™
Insights you can trust
Real-time collection, normalization, and computation
The Stream Sensor provides comprehensive, real-time, cross-device collection of all your streaming data—which is then cleaned, standardized, and normalized—providing the most accurate information about your entire streaming audience.
Map viewers’ consumption. Democratize your content data. Turn video insights into action.
How does the Stream Sensor™ work?
Unique cross-device collection
Real-time data ingested from sensor & cloud sources
Cleaned & normalized ingested data
Computed video metrics
& metadata
Optimized data warehouse for instant storage & access
The Stream Sensor integrates directly into your app or video player and measures second-by-second viewership of content and ads, including content, device, geo, and ad metadata. Each raw video data event is transformed into a fully formed video stream with rich metadata and contextual awareness that powers analytical models.
To get an even clearer understanding of your audience, we can also ingest data, such as Experian for demographics, Gracenote or content management systems for content, and ad servers for advertising insights.
All data is cleaned and normalized into a unified, consistent data model. We then compute a wide range of streaming specific metrics and apply a household identity model to assign a Stream ID to each physical household. The data is optimized for your data warehouse or data lakes and available for instant access across our platform and through our APIs.
What makes the sensor different?
What data do our sensors collect?
| QoE Metrics | Device Metadata | Content Metadata | Ad Metadata | App Metadata |
|---|---|---|---|---|
| Average Bitrate | Browser | Content Asset Name | Ad Asset Name | App Name |
| Bandwidth | Browser Name | Content Stream URL | Ad Stream URL | App or Player Type |
| Concurrent Plays | Browser Version | Live or Non-Live Content | Live or Non-Live Ad | App Version |
| Concurrent Plays Map | Media Player Framework Name | Content Length | Ad Length | ASN |
| Duration versus Average Bitrate | Media Player Framework Version | Content Type | Ad Technology | Viewer Id |
| Duration versus Play | Device Hardware Type | Channel | Ad Id | Browser & version |
| Rebuffering Ratio | Device Name | Brand | Ad System | Connection Type |
| Ended Plays | Device Marketing Name | Affiliate | Ad Position | CDN |
| Exits Before Video Start | Device Model | Content Category | Ad Type | Default Resource |
| Failures | Device Manufacturer | Asset Provider Name | Ad Media File Api Framework | City |
| Rebuffered Plays | Device OS | Asset Id | Ad Stitcher System | Custom Tags |
| Rebuffering Ratio | Device OS Version | Series Name | First Ad System | |
| Resource Quality Switches | Device Brand | Season Number | First Ad Id | |
| Video Start Failures | Device Type | Episode Name / Show | First Creative Id | |
| Video Start Saves | Device Category | Title | ||
| Video Startup Time | Episode Number | |||
| Video Startup Time | Primary Genre | |||
| Distribution | Genre | |||
| Wait Time Before Exit |