Quality of Experience
Conviva Ad Insights captures the entire ad viewing experience, so you can mitigate video ad delivery issues and improve viewing experiences to grow revenues.
Know what’s happening with every ad, every second, every screen to reduce churn, avoid inventory waste and prevent under-delivery.
Unique visibility across 11 points of failure from ad request, ad delivery and decisioning, ad creative delivery and creative playback.
Maximize revenues by aligning strategies for ad breaks, duration and placement to viewer characteristics and expectations.
“Ad Insights is instrumental in monitoring our video ads and helps us detect ads that fail to play or are playing at low quality. With this visibility, we’ve been able to resolve issues quickly to provide the best possible viewing experiences.”
— Jarred Wilichinsky, VP of Video Monetization and Operations, CBS Interactive
Built for StreamingUnlock
Maximize Viewer Engagement & SatisfactionBoost
Tech Ops-Driven Quality of ExperienceElevate
Marketer-Fueled Content EngagementUnify
2020 has been marked by significant decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku and Fire TV, and the changing ways viewers are connecting with social platforms.Read more ›
Our vision is to unleash delightful content experiences for each Internet-connected consumer. I am excited to share that today we’ve launched Conviva Content Insights to further deliver on this vision. And while Content remains king, Experience is queen. That’s why we’re also announcing the most significant upgrade to Conviva Experience Insights since its inception.Read more ›