Continuously test and utilize real-time insights to eliminate the guesswork for ad break optimization and drive higher fill rates.
Optimize the ads-to-video ratio using actual viewer intelligence to drive the highest possible engagement for your viewers.
Determining where and how many ads to place in a piece of video on demand content is a moving target that requires continual A/B testing and the analytical tools and technology to understand and act on the results.
Conviva’s Ad Insights measures the engagement for both ads and content for each A/B test. The ongoing testing of ad placement, position, duration, and frequency and the correlation of the results with engagement data help publishers refine their strategy and adjust the mix of ads and content to meet changing conditions.
Conviva’s Video AI Platform monitors both ads and content in each stream, using artificial intelligence to identify anomalies and correlate experience to engagement. The Experience Insights dashboard is used to visualize and analyze the data from the platform, giving publishers the tools to quickly and seamlessly optimize the stream for the best viewing experience possible.
The optimal point between video ad revenue and viewer engagement is an ever-moving target. Ad Insights and Experience Insights give publishers the analytical tools to continually test ad strategy, correlate engagement and experience with advertising revenue, and optimize accordingly to yield maximum results.