Ad Insights

Optimize Ad Strategy and Engagement

Ad Insights empowers ad-based video on demand (AVOD) publishers to grow over-the-top (OTT) video ad inventory, maximize fill rates, and optimize ad strategy for the highest possible video ad engagement (VCRs). High VCR publishers are able to command higher CPMs. With real OTT viewer intelligence and advanced ad pod performance analytics, Ad Insights is the only purpose-built product in the market today for AVOD publishers to optimize viewer engagement and grow advertising revenues.

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Combat Ad Fatigue and Poor Quality of Experience

Powered by Conviva’s Video AI Platform, Ad Insights measures and correlates real-time viewer quality of experience (QoE) and engagement for every video ad. Ad Insights provides AVOD publishers with the timely intelligence to optimize each ad pod’s placement, position, duration, and frequency and minimize ad fatigue. In addition, Ad Insights automatically detects and diagnoses video QoE degradations due to ad servers, content delivery networks or technology framework failures that directly impact ad engagement.

Ad Pods by Unique Session Content & Ad Engagement Abandonment Rate
Ad Pods by Unique Session
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Content & Ad Engagement
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Abandonment Rate
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Key Features

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Ad Insights

Optimize Ad Strategy

Finding the optimal video ads-to-video content ratio requires the combination of rigorous A/B ad pod testing and advanced analytics to uncover ad fatigue thresholds and optimize ad strategy.

With Ad Insights, AVOD publishers get the tools and technology to analyze viewer engagement and experience for all of their A/B testing scenarios and optimize the ad pods to eliminate ad fatigue. Ad Insights is built from the ground up to help AVOD publishers easily analyze ad pod performance based on placement, duration and frequency on an ongoing basis and develop ad strategy best practices based on actual viewer intelligence.

Ad Insights

Maximize Ad Opportunities

The combination of continuous ad pod testing and timely insights gathered from actual OTT video ad viewers eliminates the guesswork from both choosing where in the content to place the ad pods and uncovering net new ad pod insertion opportunities. Conviva allows publishers to test and compare results with live placements to develop best practices for an optimal video ads-to-content ratio.

Ad Insights

Improve Quality and Engagement

The seamless integration of Ad Insights with Experience Insights gives publishers the QoE intelligence, such as rebuffering ratio, video start failures or bitrate, for both video content and ads. Key advertiser success metrics, such as video ad completions and time spent, are primarily driven by viewer experience, and Ad Insights continuously correlates video QoE with viewer engagement to help publishers quantify the impact of video delivery interruptions on ad performance and revenues.

Ad Insights

Video AI Alerts

Ad Insights provides AVOD publishers with real-time Video AI Alerts that automatically detect and diagnosis any video ad delivery issue. These alerts allow publishers to respond rapidly in real time to the video delivery failures and interruptions that cause AVOD publishers to lose revenue through missed ad opportunities and ad abandonments.

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Maximize Ad Revenues

Conviva helps publishers solve and reduce fatigue by providing them with the advanced tools and technology to continually A/B test ad pod placement, frequency and duration and correlate the results with real ad viewer QoE and engagement metrics. With Ad Insights, AVOD publishers get the timely and advanced intelligence needed to optimize ad pod performance and strategy, find new ad opportunities and receive the highest possible VCRs.

AVOD