Optimize strategy, marketing & monetization.
Conviva Ad Insights captures the entire ad viewing experience, so you can mitigate video ad delivery issues and improve viewing experiences to grow revenues.
Know what’s happening with every ad, every second, every screen to reduce churn, avoid inventory waste and prevent under-delivery.
Unique visibility across 11 points of failure from ad request, ad delivery and decisioning, ad creative delivery and creative playback.
Maximize revenues by aligning strategies for ad breaks, duration and placement to viewer characteristics and expectations.
“Ad Insights is instrumental in monitoring our video ads and helps us detect ads that fail to play or are playing at low quality. With this visibility, we’ve been able to resolve issues quickly to provide the best possible viewing experiences.”
— Jarred Wilichinsky, VP of Video Monetization and Operations, CBS Interactive
Built for streamingUnlock
Maximize viewer engagement & satisfactionElevate
Optimize strategy, marketing & monetizationUnderstand
Promote, personalize & grow revenue across platformsAccelerate
Our vision is to unleash delightful content experiences for each Internet-connected consumer. I am excited to share that today we’ve launched Conviva Content Insights to further deliver on this vision. And while Content remains king, Experience is queen. That’s why we’re also announcing the most significant upgrade to Conviva Experience Insights since its inception.Read more ›
Highlights in this report include explosive viewing growth, surprises in the hottest U.S. streaming markets, data on ad placement and length as well as ad buffering - the silent engagement killer, updates on device share and performance, and the growth of video on social media.Read more ›