Solve your identity and measurement challenges
Rely on dependable household mapping directly from your video player.
Unify identity everywhere you stream
Deduplicate your audience across properties, brands, and applications for planning and post-buy measurement.
Activate your data across the ecosystem
Drive more ad sales by integrating your streaming data wherever you need it.
Win more deals with insights you can trust
Leverage your viewer-level data with Conviva verification to build advertiser confidence.
Make more money
Understand your audience to drive revenue.
- Persistent ID
- Household Mapping
- Deduplicated Reach and Frequency
- Unifying Audience Data
- Internal Data Lakes
- Programmatic Contextual Metadata
- Cross-platform Measurement
- Customizable Dashboards
- Audience Segmentation
- Behavioral Segmentation
- Demographic Segmentation
- Stream Data as a Service
- Privacy Compliant
Stay in control without 3rd party data or IDs
Rely on a consistent, persistent ID that supports all your streaming advertising use cases, built with AI and machine learning algorithms using multiple data points already collected from your video player, cleaned, and normalized via our Stream Sensor.
Build the identity foundation to increase your streaming ad revenue
Unify your anonymous and logged-in traffic and map it across channels, content, devices, demographics, geographic metadata, and more for the household identity you need to effectively capture linear TV ad dollars.
Build confidence with buyers
Understand the true reach of a campaign and monitor audience frequency with reliable household mapping across all devices and a persistent ID, so brands and agencies can spend with confidence.
Overcome audience fragmentation with a holistic view
Increase streaming ad CPM by unifying highly fragmented streaming audiences across numerous properties, channels, genres, devices, and more and linking that intelligence to your internal first-party data as well as third-party data such as Experian, Axciom, and Gracenote.
Feed your data and identity strategy
Obtain control of your most valuable assets, data, and identity, and feed that intelligence to internal data lakes, without third parties controlling your destiny and your ability to make money in streaming advertising.
Understand your true reach
Show brands and agencies reach among individual viewers in addition to households to help ad sellers monetize streaming inventory using the same reporting techniques as they do for linear TV, by linking Stream ID™ to your preferred co-viewing partner.
Provide buyers the context they want to spend confidently
Drive revenue by sharing contextual metadata detail with buyers so they can place their brand adjacent to the channels or genres most suited to driving ROI from their programmatic spend.
Combine your streaming and linear audiences
Drive more dollars through up fronts or reserved buys with Stream ID™ linking your linear and streaming audiences to provide a single rating for brands and buyers.
Pre-planning and post-buy reporting, just the way you need it
Surface the insights you need for buyers and agencies in customizable dashboards to support planning and respond to RFPs, then deliver post-buy reports to substantiate value and line up the next campaign.
Deliver audience with both industry-standard and proprietary segments
Enable your ad sales team to become consultative sellers with Conviva’s proprietary consumption segments, Experian demographic segments, or proprietary data based on your audience to better package your inventory and capture more ad dollars.
Leverage new audience segmentation informed by streaming behavior
Support tune-in campaigns and drive increased ad spend from video-centric advertisers with segments based on streaming behavior such as light viewers, heavy viewers, bingers, sports loyalists, and more.
“We see enormous potential in customizing our outreach and content strategies for viewers in every market. Conviva supports us to deepen understanding of the consumer’s viewing content preferences and behaviors to continue to deliver the best entertainment experience.”
Scale streaming like linear TV with demographics
Link to larger cross-media campaigns in linear TV, digital, print, and radio with combined internal demographics and Experian demographic audience segments for a broader scope.
“With Conviva, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”
Extend your streaming ad data to the places you need it most
Provide brands and agencies third-party measurement reporting or move data to internal destinations where it can be combined with other information to help fuel your company’s overall streaming goals, using StreamID™ as a linking variable.
Protect your audience, protect yourself
Remain in full control of your data and identity and help protect everyone in the process with an application that does not rely on device IDs or third-party cookies and is built with GDPR and CCPA in mind.