Make more money

Unify your anonymous and logged-in traffic and map it across channels, content, devices, demographics, geographic metadata, and more for the household identity you need to effectively capture linear TV ad dollars.

Understand the true reach of a campaign and monitor audience frequency with reliable household mapping across all devices and a persistent ID, so brands and agencies can spend with confidence.

Increase streaming ad CPM by unifying highly fragmented streaming audiences across numerous properties, channels, genres, devices, and more and linking that intelligence to your internal first-party data as well as third-party data such as Experian, Axciom, and Gracenote.

Obtain control of your most valuable assets, data, and identity, and feed that intelligence to internal data lakes, without third parties controlling your destiny and your ability to make money in streaming advertising.

Show brands and agencies reach among individual viewers in addition to households to help ad sellers monetize streaming inventory using the same reporting techniques as they do for linear TV, by linking Stream ID™ to your preferred co-viewing partner.

Drive revenue by sharing contextual metadata detail with buyers so they can place their brand adjacent to the channels or genres most suited to driving ROI from their programmatic spend.

Drive more dollars through up fronts or reserved buys with Stream ID™ linking your linear and streaming audiences to provide a single rating for brands and buyers.

Surface the insights you need for buyers and agencies in customizable dashboards to support planning and respond to RFPs, then deliver post-buy reports to substantiate value and line up the next campaign.

Enable your ad sales team to become consultative sellers with Conviva’s proprietary consumption segments, Experian demographic segments, or proprietary data based on your audience to better package your inventory and capture more ad dollars.

Support tune-in campaigns and drive increased ad spend from video-centric advertisers with segments based on streaming behavior such as light viewers, heavy viewers, bingers, sports loyalists, and more.

Link to larger cross-media campaigns in linear TV, digital, print, and radio with combined internal demographics and Experian demographic audience segments for a broader scope.

Provide brands and agencies third-party measurement reporting or move data to internal destinations where it can be combined with other information to help fuel your company’s overall streaming goals, using StreamID™ as a linking variable.

Remain in full control of your data and identity and help protect everyone in the process with an application that does not rely on device IDs or third-party cookies and is built with GDPR and CCPA in mind.