Optimize strategy, marketing & monetization.
As the new real-time, cross-screen industry standard, Content Insights empowers streaming media providers across the globe to optimize their content, promotion and monetization strategies with the world’s most trusted, comprehensive, reliable viewer-centric intelligence.
Seamlessly understand your viewer’s journey with the most comprehensive streaming data available. Accurately map consumption patterns of streaming viewers across time, locations, content, apps and devices down to the household level.
High-fidelity Household Consumption Graphs enable the creation of behavioral segments and pathing visualization for unparalleled comprehension of the viewer journeys of bingers, sports watchers, series loyalists and more.
Your entire business can use consistent data to drive critical decisions: content acquisition, marketing, research, etc. Designed to meet needs across the organization with custom metrics, bespoke dashboards and analytics workbench.
“With Content Insights, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”
— Robert Jones, VP Data Platforms & Strategy Operations, WarnerMedia
“We see enormous potential in customizing our outreach and content strategies for viewers in every market. Conviva Content Insights will support us to deepen understanding of the consumer’s viewing content preferences and behaviors to continue to deliver the best entertainment experience.”
— Allen Hankins, AVP OTT & Digital Technology, Vrio (formerly DirectTV Latin America)
Conviva’s AI-powered viewer segments and pathing solution provides unparalleled mapping of a viewer’s journey from one asset to the next in a privacy compliant manner.
Built for streamingUnlock
Promote, personalize & grow revenue across platformsSocial
Maximize viewer engagement & satisfactionElevate
Improve yield, engagement & campaign performanceImprove
Our vision is to unleash delightful content experiences for each Internet-connected consumer. I am excited to share that today we’ve launched Conviva Content Insights to further deliver on this vision. And while Content remains king, Experience is queen. That’s why we’re also announcing the most significant upgrade to Conviva Experience Insights since its inception.Read more ›
Highlights in this report include explosive viewing growth, surprises in the hottest U.S. streaming markets, data on ad placement and length as well as ad buffering - the silent engagement killer, updates on device share and performance, and the growth of video on social media.Read more ›