Experience Intelligence
Tech Ops-Driven
Quality of Experience
As the new real-time, cross-screen industry standard, Content Insights empowers streaming media providers across the globe to optimize their content, promotion and monetization strategies with the world’s most trusted, comprehensive, reliable viewer-centric intelligence.
Seamlessly understand your viewer’s journey with the most comprehensive streaming data available. Accurately map consumption patterns of streaming viewers across time, locations, content, apps and devices down to the household level.
High-fidelity Household Consumption Graphs enable the creation of behavioral segments and pathing visualization for unparalleled comprehension of the viewer journeys of bingers, sports watchers, series loyalists and more.
Your entire business can use consistent data to drive critical decisions: content acquisition, marketing, research, etc. Designed to meet needs across the organization with custom metrics, bespoke dashboards and analytics workbench.
Conviva’s AI-powered viewer segments and pathing solution provides unparalleled mapping of a viewer’s journey from one asset to the next in a privacy compliant manner.
2020 has been marked by significant decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku and Fire TV, and the changing ways viewers are connecting with social platforms.
Read more ›It’s 10 PM. Do you know how your content is being consumed? Streaming media businesses spend billions of dollars a year to optimize their video content. But they suffer blind spots and often cannot see what, where, when, and how tunes in to their content, and who tunes out. Back in September, we launched Conviva Content…
Read more ›Download the Conviva Content Insights data sheet to learn how the new real-time, cross-screen industry standard answers these questions and optimizes content, promotion and monetization strategies.
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