Conviva is excited to announce our newest Leaderboard feature: Post Search
Post Search is a content intelligence tool that surfaces the top trending posts and videos across the social landscape including a customer’s own accounts, their competitors, and industry accounts on the whole. As a result, organizations can optimize their content strategy to make more of what resonates, less of what does not, and discover new stories to tell.
Just a few of the ways you can use Post Search:
- Content Strategy: Boost video views or content engagement by identifying top performing content across public social media accounts, creating new content around those themes, or research top performing posts around key industry events or topics.
- Sales & Marketing: Leverage Leaderboard data to arm ad sales team with performance metrics that show how content can deliver success against a particular category, vertical or topic.
- Branded Content: Deploy more data around content that potential advertiser/rival is running.
- Brands/CPGs: Search and track top performing content and mentions of your brand (or competitors) across multiple industry verticals, influencers and partners.
Post Search tracks public content across Facebook, Twitter, Instagram and YouTube. Users can filter content by platform, by type, and across metrics like video views, engagements and engagement rate.
This exciting new feature is now available to all customers with access to Leaderboards!
To request a demo, talk more about potential use cases, fill out the form below.