Since mid-March 2020, Conviva has recorded streaming video surges of double-digit growth in time spent watching, with an uptick of 63% globally in the second quarter of 2020. Continued growth during April-June suggests “while viewing habits certainly changed, those temporary spikes have turned out to be not so temporary,” Conviva’s Q2 2021 State of Streaming report says. “The pandemic has spurred a tipping point in streaming that shows no signs of reversal.”
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