Experience Insights aggregates and reports key viewer experience and video engagement metrics. This gives over-the-top (OTT) publishers accurate, timely and actionable intelligence that is needed to maximize viewer satisfaction.Datasheet
Key Experience Metrics
Publishers have a short window to resolve any streaming video quality issues before the viewer becomes dissatisfied. With Video AI Alerts, powered by Conviva’s Video AI Platform, Experience Insights continually compares metrics against recent norms, and instantly detects anomalies. Video AI Alerts notify publishers (subscription video on demand (SVOD) and ad-based video on demand (AVOD)) of the issue, root cause, and likely solution thereby speeding resolution time and reducing video stream disruptions.
Experience Insights gives OTT publishers instant access to all of the experience and engagement data and analytics captured by the Conviva’s Video AI Platform. With powerful visualization tools, publishers can mine real-time and historical video stream data for trends and dig deep into the details of the who, what, where, when, and which of each session, for a total view of the viewer experience and overall business.
Player state data and rich meta data falls into roughly four categories: quality of experience (QoE), viewer engagement, content metadata and infrastructure metadata. Conviva collects over 50 of these metrics by default and allows for the extension by use of custom metadata definitions.
Experience Insights offer a wide array of configurable communication tools to gain visibility and actionable intelligence. These tools provide the publisher and its entire ecosystem with both instant visibility into the anomalies that cause video stream interruptions and the actionable intelligence to quickly diagnose and resolve them.
Conviva offers multiple add-on modules to enhance the core Experience Insights product and extend its analytic capabilities to other functional groups across the business – including marketing, business intelligence, sales, CRM, customer support and subscriber care.