Conviva Experience Insights
Maximize Viewer Engagement and Satisfaction
Experience Insights delivers key viewer experience and video engagement metrics, giving publishers the accurate, timely, and actionable intelligence that is needed to maximize viewer satisfaction.
Data Sheet
Key Experience Metrics
Global View
Engagement Data
Metrics
Data
Key Features
Real-Time Viewer Experience and
Engagement Metrics
- Census-level monitoring with continual measurement of every video session time
- Massive concurrency and analytics scale for live events including the World Cup, Super Bowl and March Madness
AI-Powered Issue Detection
and Diagnostics
- Propietary AI algorithms generate dynamic thresholds for all issue combinations and detect anomalies in real time
- Each Video AI Alert includes root cause diagnosis and viewers impacted to expedite resolution
Key Benefits
Shorten Resolution Time with Video AI Alerts
Publishers have a short window to resolve streaming video quality issues before a viewer abandons content. Video AI Alerts instantly detects anomalies, notifies publishers, and provides root cause and diagnostics in real time, significantly shortening resolution time.
Multi-Dimensional Look Into Viewer Experience
Experience Insights monitors on-demand and live events in real time and provides instant access to rich experience and engagement data and analytics for streaming video. Publishers can dig deep into the details of each viewing session or zoom out for a complete view of the viewer experience with powerful analytical and visualization capabilities.
Experience Insights Modules
Conviva offers multiple add-on modules to enhance the core Experience Insights product and extend its analytic capabilities to other functional groups across the business – including marketing, business intelligence, sales, CRM, customer support, and subscriber care.
Product Modules
- Video AI Alerts
- Ecosystem Module
- Viewer Module
- Multi-View Account Module
- Live Events Insights
- Experience Benchmarks
Video AI Alerts Module
Video AI Alerts notify publishers of the issue, root cause, and impacted viewers, reducing resolution time for video stream disruptions.
Ecosystem Module
Ecosystem Module automatically routes anomaly alerts and diagnostic details to the right ecosystem partners in real time for immediate action.
Viewer Module
Viewer Module provides comprehensive intelligence into each viewer's streaming experience and informs customer service and technical ops teams for proactive issue resolution.
Multi-View Account Module
Multi-View Account Module has account controls and flexible traffic routing rules, allowing multi-brand publishers to monitor QoE across all brands or properties.
Live Events Insights
Live Events Insights supports large events with active monitoring and support, advanced live event reports, benchmarks, and best practices.
Experience Benchmarks
Experience Benchmarks gives publishers global streaming video intelligence to inform their business decisions and improve their video streaming service.
Report Modules
Competitive Benchmark Reports
Competitive Benchmark Reports summarize Experience Benchmarks to provide key competitive insights against the most critical industry KPIs.
Event Reports
Event Reports provide visibility into streaming performance with complete audience engagement and quality metrics for live or high-traffic events.
Data Modules
Session Source Data
Session Source Data (SSD) is a data feed or a report that provides session-level viewer experience and engagement intelligence for each and every video stream.
Viewer Module API
Viewer Module API provides complete viewer experience and engagement data in the form of a data feed, enabling external systems and tools to deliver the best customer support experience.
What We Measure
Player state data and rich metadata fall into roughly four categories: quality of experience (QoE), viewer engagement, content metadata, and infrastructure metadata. Conviva collects over 50 of these metrics by default and allows for extension by use of custom metadata definitions.
QoE
Metrics
- Average Bitrate
- Bandwidth
- Concurrent Plays
- Concurrent Plays Map
- Duration Versus Average Bitrate
- Duration Versus Play Rebuffering Ratio
- …
Audience
Engagement
- Minutes per Play
- Plays
- Top Content for Last 15 Minutes
- Top Content Summary
- Top Rising Content for Last 30 Minutes
- Total Attempts
- …
Content
Metadata
- Asset Name
- Genre
- Length
- Custom Tags per Stream
- Channel/Site
- Show, Season, and Episode
- …
Infrastructure
Metadata
- CDN
- ASN
- Error Name
- City
- Device OS and Version
- App or Player Type
- ...