Conviva Experience Insights

Maximize Viewer Engagement and Satisfaction

Experience Insights delivers key viewer experience and video engagement metrics, giving publishers the accurate, timely, and actionable intelligence that is needed to maximize viewer satisfaction.

Data Sheet
Conviva dashboard

Key Experience Metrics

Global View

Engagement Data

Key Experience
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Global View
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Key Features

Real-Time Viewer Experience and
Engagement Metrics

  • Census-level monitoring with continual measurement of every video session time
  • Massive concurrency and analytics scale for live events including the World Cup, Super Bowl and March Madness

AI-Powered Issue Detection
and Diagnostics

  • Propietary AI algorithms generate dynamic thresholds for all issue combinations and detect anomalies in real time
  • Each Video AI Alert includes root cause diagnosis and viewers impacted to expedite resolution

Key Benefits

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Shorten Resolution Time with Video AI Alerts

Publishers have a short window to resolve streaming video quality issues before a viewer abandons content. Video AI Alerts instantly detects anomalies, notifies publishers, and provides root cause and diagnostics in real time, significantly shortening resolution time.

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Multi-Dimensional Look Into Viewer Experience

Experience Insights monitors on-demand and live events in real time and provides instant access to rich experience and engagement data and analytics for streaming video. Publishers can dig deep into the details of each viewing session or zoom out for a complete view of the viewer experience with powerful analytical and visualization capabilities.

Experience Insights Modules

Conviva offers multiple add-on modules to enhance the core Experience Insights product and extend its analytic capabilities to other functional groups across the business – including marketing, business intelligence, sales, CRM, customer support, and subscriber care.

Product Modules

Video AI Alerts Module

Video AI Alerts notify publishers of the issue, root cause, and impacted viewers, reducing resolution time for video stream disruptions.

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Ecosystem Module

Ecosystem Module automatically routes anomaly alerts and diagnostic details to the right ecosystem partners in real time for immediate action.

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Viewer Module

Viewer Module provides comprehensive intelligence into each viewer's streaming experience and informs customer service and technical ops teams for proactive issue resolution.

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Multi-View Account Module

Multi-View Account Module has account controls and flexible traffic routing rules, allowing multi-brand publishers to monitor QoE across all brands or properties.

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Live Events Insights

Live Events Insights supports large events with active monitoring and support, advanced live event reports, benchmarks, and best practices.

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Experience Benchmarks

Experience Benchmarks gives publishers global streaming video intelligence to inform their business decisions and improve their video streaming service.

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Report Modules

Competitive Benchmark Reports

Competitive Benchmark Reports summarize Experience Benchmarks to provide key competitive insights against the most critical industry KPIs.

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Event Reports

Event Reports provide visibility into streaming performance with complete audience engagement and quality metrics for live or high-traffic events.

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Data Modules

Session Source Data

Session Source Data (SSD) is a data feed or a report that provides session-level viewer experience and engagement intelligence for each and every video stream.

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Viewer Module API

Viewer Module API provides complete viewer experience and engagement data in the form of a data feed, enabling external systems and tools to deliver the best customer support experience.

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What We Measure

Player state data and rich metadata fall into roughly four categories: quality of experience (QoE), viewer engagement, content metadata, and infrastructure metadata. Conviva collects over 50 of these metrics by default and allows for extension by use of custom metadata definitions.

icon QoE Metrics


  • Average Bitrate
  • Bandwidth
  • Concurrent Plays
  • Concurrent Plays Map
  • Duration Versus Average Bitrate
  • Duration Versus Play Rebuffering Ratio
icon Audience Engagement


  • Minutes per Play
  • Plays
  • Top Content for Last 15 Minutes
  • Top Content Summary
  • Top Rising Content for Last 30 Minutes
  • Total Attempts
icon Content Metadata


  • Asset Name
  • Genre
  • Length
  • Custom Tags per Stream
  • Channel/Site
  • Show, Season, and Episode
icon Infrastructure Metadata


  • CDN
  • ASN
  • Error Name
  • City
  • Device OS and Version
  • App or Player Type
  • ...
Experience Benchmarks