Experience Insights

Maximize Viewer Engagement and Satisfaction

Experience Insights aggregates and reports key viewer experience and video engagement metrics. This gives over-the-top (OTT) publishers accurate, timely and actionable intelligence that is needed to maximize viewer satisfaction.

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Key Benefits of Experience Insights

Conviva dashboard

Engagement Data

Key Experience Metrics

Global View

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Engagement
Data
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Key Experience
Metrics
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Global View
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Shorten Resolution Time for Video Stream Issues with Video AI Alerts

Publishers have a short window to resolve any streaming video quality issues before the viewer becomes dissatisfied. With Video AI Alerts, powered by Conviva’s Video AI Platform, Experience Insights continually compares metrics against recent norms, and instantly detects anomalies. Video AI Alerts notify publishers (subscription video on demand (SVOD) and ad-based video on demand (AVOD)) of the issue, root cause, and likely solution thereby speeding resolution time and reducing video stream disruptions.

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Get a Multi-Dimensional Picture of the Viewer Experience

Experience Insights gives OTT publishers instant access to all of the experience and engagement data and analytics captured by the Conviva’s Video AI Platform. With powerful visualization tools, publishers can mine real-time and historical video stream data for trends and dig deep into the details of the who, what, where, when, and which of each session, for a total view of the viewer experience and overall business.

What We Measure

Player state data and rich meta data falls into roughly four categories: quality of experience (QoE), viewer engagement, content metadata and infrastructure metadata. Conviva collects over 50 of these metrics by default and allows for the extension by use of custom metadata definitions.

QoE
Metrics

  • Average Bitrate
  • Bandwidth
  • Concurrent Plays
  • Concurrent Plays Map
  • Duration Varersus Average Bitrate
  • Duration Versus Play Rebuffering Ratio

Audience
Engagement

  • Minutes per Play
  • Plays
  • Top Content for Last 15 Minutes
  • Top Content Summary
  • Top Rising Content for Last 30 Minutes
  • Total Attempts

Content
Metadata

  • Asset name
  • Genre
  • Length
  • Custom tags per stream
  • Channel/Site
  • Show, Season and Episode

Infrastructure
Metadata

  • CDN
  • ASN
  • Error name
  • City
  • Device OS and Version
  • App or Player Type
  • ...

Configurable Communication Tools

Experience Insights offer a wide array of configurable communication tools to gain visibility and actionable intelligence. These tools provide the publisher and its entire ecosystem with both instant visibility into the anomalies that cause video stream interruptions and the actionable intelligence to quickly diagnose and resolve them.

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Custom Notifications

Set manual alerts to monitor business-specific, custom metrics with varying thresholds, and track company-wide and departmental KPIs.

Experience Insights Modules

Conviva offers multiple add-on modules to enhance the core Experience Insights product and extend its analytic capabilities to other functional groups across the business – including marketing, business intelligence, sales, CRM, customer support and subscriber care.

  • Session Source Data
  • Viewer
  • Live Events
  • Syndication
  • Multi-Brand
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Session Source Data
A detailed data feed that delivers multi-dimensional QoE and engagement intelligence for each video stream, at the individual session level. It allows publishers to apply advanced analytics and combine session-level data with other systems, applications and data feeds. With the SSD Module, publishers can distribute critical video intelligence across the organization and inform data warehouses, business intelligence or CRM systems for better decision-making.

Real-Time Intelligence

Giving viewers the best video streaming experience possible

Experience Insights gives publishers the visibility and analytics needed to quickly identify, diagnose and resolve interruptions, maximizing viewer engagement and satisfaction.

Experience Benchmarks