Research
In this report, we analyzed and benchmarked TikTok® usage from over 10 different industries and categories to highlight which brands are most effectively leveraging the platform and illuminate TikTok’s explosive growth over the past year.
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Research
Conviva is the intelligence cloud for streaming media. We analyze content, social media, advertising, and quality of experience, including 1.8 trillion real-time events per day via 3.3 billion applications streaming on devices in 180 countries. In this report, we will share details of the status of the industry in the transition to streaming across Europe.
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Research
The Super Bowl has always been a marquee viewing event, whether fans are tuning in for the big game itself, the commercials, or the social commentary. While the 31-9 Super Bowl LV score line might indicate a lack of excitement to some, the big game was not devoid of big moments, especially for advertisers and fans on social media.
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Research
Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success. Here we share 10 strategies for getting the most out of your paid and organic social content.
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Research
The customer interviews and financial analysis found that a composite organization experiences benefits of nearly $3.6M over three years versus costs of approximately $817K adding up to a net present value of more than $2.8M and an ROI of 340%.
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Research
Super Bowl commercials—the pinnacle of media production and brand creativity. The only avenue left in the world where you can reach 100 million people in real time, all at once. But the exposure comes at a price—5.5 million dollars for 30 seconds.
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Blog
While Instagram Reels has received lots of attention for its similarities to TikTok, Snapchat Spotlight might be even closer to the TikTok experience. The content, however, is very different. Spotlight videos feel significantly less produced and closer to classic Stories.…
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Research
In this report, we will share details on the closing quarter of 2020. While many industries succumbed to the pressures of COVID-19, streaming comparatively flourished.
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Blog
2020 has accelerated the adoption of streaming and social as the primary ways the world consumes news and entertainment. Organizations have had to undergo fundamental shifts to their business models to adapt to these emerging trends. Today we are excited…
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Research
In this report, new data shows how 2020 has been marked by significant decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku and Fire TV, and the changing ways viewers are connecting with social platforms.
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Research
Slow and steady wins the race appeared to be the mantra for Asia streaming in Q2. While the world’s increase in viewing time raced ahead 63% year over year in Q2, Asia recorded among the smallest gains in streaming time, inching up 2% over the same time period, and lagging behind other regions in quality improvements.
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Research
Despite the COVID-19 pandemic, and likely because of it, Europe led the world with the greatest streaming growth and quality improvements in Q2. National shelter-in-place mandates transformed streaming device usage, as mobile phones dialed down in favor of less portable connected devices and smart TVs.
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Blog
The pandemic hit the sports industry quickly. Overnight social teams within sports organization had to change how they function and create content. With everyone working remotely, teams were forced to get creative and rebuild their social content strategy from the…
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Blog
Streaming providers have long been focused on Quality of Experience metrics. KPIs like buffer ratio, time-to-first byte, and average bit rate. But there are a host of other metrics much deeper in the streaming workflow that must be captured, analyzed,…
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Blog
There are not a lot of B2B HR departments out there that run social accounts that get more views on their Instagram Stories than even influencers do. Such an idea is almost laughable. HR departments are usually more likely to…
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News
August 4, 2020
New data from online video analytics company Conviva showed overall streaming and connected device viewership was up 63 percent globally during the second quarter of 2020 compared to the same time last year. Americans, in particular, upped their viewership time by 57…
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Blog
Sport and television are inextricably linked. Diehard fans and passive watchers alike have made sport media a multi-billion dollar industry. However, COVID-19 put the sport industry, and by proxy television, in a precarious position. While European stay-at-home viewers consumed more…
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Research
This third iteration of the annual Conviva Instagram Stories Benchmark Report tracks the evolution of consumption for Instagram Stories through the lens of industry verticals and sub-categories.
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News
June 29, 2020
Global streaming media intelligence company Conviva released its third annual Instagram Stories Benchmark Report, which analyzed “publishing and user engagement trends” on the Instagram Stories platform across four different verticals: sports, media, entertainment and brands. Conviva analyzed more than 920…
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Press Releases
Conviva analyzed over 920 top Instagram accounts and 28,700 individual stories across four industry verticals – sports, media, entertainment and brands – comparing Instagram Stories from Q1 2020 versus Q1 2019.
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Research
2020 has been prophesied as the year of streaming. But no one could have guessed the rapid acceleration that took place in Q1 and just how central streaming would become in many households as the coronavirus pandemic rendered the world homebound and heightened demand taxed the European infrastructure.
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Press Releases
Conviva, the global leader in streaming media intelligence, today announced the launch of Conviva TikTok® Analytics. This new tool is designed to provide social marketers with the insights and data they need to accurately evaluate the success of their TikTok®…
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Blog
Today we are proud to announce Conviva TikTok® Analytics is now available in Conviva Social Insights, furthering Conviva Social Insights as the most comprehensive social media intelligence in the market. Conviva is the first and only company to offer marketers…
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Blog
As we welcome Akamai to the Conviva Ecosystem Initiative, we are excited to announce the Conviva EdgeIP solution via Conviva’s new, streamlined One Sensor. This solution helps CDN providers like Akamai gain deeper visibility, accelerate resolution of media delivery issues, and…
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Research
New streaming data shows demand for streaming content explodes as advertising declines and Roku’s dominance continues.
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Research
COVID-19 has had immediate impacts on consumption patterns and engagement across streaming and social media, with marked differences in the past month alone. To understand the recent impact of coronavirus, Conviva analyzed global streaming and social media data for this report.
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Research
COVID-19 has had immediate impacts on streaming consumption patterns and engagement, with marked differences in the past month alone. To understand the recent impact of coronavirus, Conviva analyzed recent European streaming data for this report.
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News
March 31, 2020
In fact, because so much television is being watched during unconventional daytime hours — and streaming services offer viewers the ability to watch whenever they want — traditional “primetime” TV viewing is being completely altered. A new study by streaming analytics company…
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Research
The Conviva TikTok® Benchmark & Strategy Guide presents definitive rankings for Sports, Television and News organizations on TikTok® in February 2020. In addition to offering benchmarking data on more than 300 top-performing TikTok® accounts, this report shares specifics on the strategies and tactics which enabled these brands to achieve their TikTok® success.
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