Case study: Mola Soars from Jakarta to London with Conviva
As Mola’s streaming business rocketed from Southeast Asia across Western Europe, they needed to break through the crowded streaming airspace over multiple continents. What’s more, the team could not be guided by the spotty quality of experience (QoE) data and viewer journey blind spots of today’s video analytics vendors. See how, with the help of Conviva, Mola has thrived in delivering quality streaming experiences to their customers the world over.
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Case Study: Chingari Sparks Digital Transformation with Conviva
Chingari unlocked the vast breadth and depth of the Conviva measurement analytics pipeline to revolutionize their streaming business across the entire enterprise. Continuous measurement analytics fueled continuous optimization in a virtuous cycle of growth.
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Conviva’s 2022 TikTok Benchmarks & Strategy Guide for Brands
In this report, we offer an unprecedented look into the engagement metrics of the world’s biggest brands on TikTok®. We analyzed and benchmarked TikTok® usage from over 15 different industries and categories to determine, simply, who is doing the best on TikTok®.
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Case Study: Youth Media Network
With the help of Conviva's Viewer Insights, the network launched their segment-based playlists and it enjoyed a 10% increase in average viewer minutes with higher consumption across multiple series targeted to the prized youth demographic.
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Conviva’s State of Streaming Q4 2021: Europe
During the pandemic, streaming adoption accelerated beyond expectation, skyrocketing to new heights with every passing quarter. However, all good things must come to an end. In the case of global streaming consumption, this means a stabilization as the pandemic-driven gains are maintained and a new bar is set for what normal looks like in entertainment. Although Europe was up 20% year over year, we expect in coming quarters growth will continue to build slowly but steadily as the great streaming surge ebbs.
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Case Study: Kansas City Chiefs Execute with Champion’s Mindset on a Social Media Strategy
By harnessing the full power of Conviva Social Insights APIs, the Kansas City Chiefs have complete data flexibility to utilize robust insights to move forward into the next season. The team is equipped with a system in place to continue optimizing content performance, testing new ideas, and growing their fanbase on social.
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Four Ways to Use Data to Improve Customer Acquisition for Streaming Video
In this eBook, we look at how you can use streaming video analytics to increase customer acquisition by identifying the marketing and content strategies that attract the most viewers with the fewest dollars, building a future-proof viewer acquisition strategy.
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Case Study: Measuring Household Reach to Understand Password Sharing
The publisher wanted a strong understanding of the size of their audience to evaluate content decisions, support ad sales, and evaluate churn. Leveraging Conviva's proprietary algorithm, they got a better understanding of their total reach for advertisers and a more accurate picture of content consumption.
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Conviva’s 2022 Super Bowl Report
The Cincinnati Bengals have never won a Super Bowl and the Los Angeles Rams have never won a Super Bowl while located in LA, so no matter what—this year’s Super Bowl will mark a first. Learn how the teams performed off the field on social media and how viewers tuned in via streaming for one of the largest sporting events of the year!
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Conviva’s 2022 Winter Olympics Report
The 2022 Winter Olympics in Beijing are officially underway. The opening ceremony was widely watched globally and just a signal for possibilities to come. The delayed Tokyo Summer Olympics occurred at a time when COVID seemed more under control throughout the world, so fewer people streamed the games at home. But for this Olympics, people clearly are looking inward again for entertainment as pandemic uncertainty continues.
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Conviva’s State of Streaming Q4 2021
During the pandemic, streaming adoption accelerated beyond expectation, skyrocketing to new heights with every passing quarter. However, as they say, all good things must come to an end. In the case of global streaming consumption, this means a stabilization as the pandemic-driven gains are maintained and a new bar set for what normal looks like in entertainment.
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Case Study: Punjab Kings Score with New Name and Social Buzz
The Punjab Kings teamed up with Conviva for a competitive edge to monitor their new name change and build the most inclusive social community for their fans.
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How to Deliver Better Video Experiences
At the heart of being able to deliver better viewer experiences is having better data—continuous, accurate, census-level, real-time data and nobody does this better than we do at Conviva. This white paper explores how Conviva can help you solve complex streaming problems.
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Conviva’s State of Streaming Social Guide for Streaming 2021
Conviva analyzes how top streaming publishers, including Netflix, Amazon Prime Video, Disney+, Hulu, HBO Max, Paramount Plus, Peacock, and CW Seed, as well as top streaming shows like Riverdale, Elite, Friends, and Euphoria use various social platforms, diving into what content works best on each platform with examples of success stories.
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Conviva’s State of Streaming Q3 2021: Asia
In this report, we share details on streaming data from the third quarter of 2021 across all Asia. While many trends continued during 2021, new directions appeared for streaming, advertising, and social media.
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Conviva’s State of Streaming Q3 2021
Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued to grow this quarter, up 21% over Q3 2020.
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Conviva Announces Streaming Platform Expansion Solving Audience Measurement Challenges Globally
Conviva, the continuous measurement platform for streaming media, today announces the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners. Conviva’s global streaming audience measurement technology promises…
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How to Navigate the Search for an Audience Measurement Solution for Advertising
This white paper explores why publishers need an audience measurement solution and guides them through seven important questions to ask as they evaluate options to solve for audience measurement in streaming.
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Conviva’s World Series Preview 2021
The 2021 MLB season was a welcome return to some normalcy. This report looks at MLB teams' social media performance during the regular season and explores how getting into the playoffs leading up to the World Series changes social trajectories.
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Conviva’s 2021 Instagram Video Benchmarks
Conviva's Instagram Video Benchmarks report examines brands’ usage of video within Instagram, identifies which brands and accounts are using it best, and offers tips and insights for creators.
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Conviva’s State of Streaming: Content Discovery 2021
Our inaugural State of Streaming: Content Discovery 2021 report provides premium streaming publishers a roadmap for how to grow their streaming audience, leverage the power of social media to aid in content discovery, and tap into the $30 billion upside that exists in streaming advertising today—all while better engaging their viewers.
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Conviva’s State of Streaming Q2 2021: Europe
Conviva is the intelligence cloud for streaming media. We analyze content, social media, advertising, and quality of experience, including nearly 2 trillion real-time events per day via billions of applications streaming on devices in 180 countries. In this report, we will share details of the status of the industry in the transition to streaming across Europe.
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Retail brands ring up fans on social media
Retail businesses have changed dramatically in the past year. In this report, we look at the National Retail Foundation’s 2021 Top 100 retailers to see which thrived in the past six months on social media.
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Conviva’s State of Streaming Q2 2021
The pandemic has spurred a tipping point in streaming that shows no signs of reversal. In fact, streaming continued to climb, growing an additional 13% over the pandemic heights of Q2 2020.
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OTT Metrics that Matter
In this white paper, you’ll learn the difference between authenticated versus non-authenticated social media metrics, the top five metrics for monitoring performance and diagnosing issues, and how to use metrics to increase viewer engagement, reduce subscriber churn, and elevate the customer experience.
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Conviva’s Tokyo Olympics Preview
No country in the world has been completely immune from the effects of COVID-19. The opening ceremony of the Olympics is typically a chance for athletes to come together, to express their national pride, and for the host country to…
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State of Streaming: Advertising 2021
Our inaugural State of Streaming Advertising 2021 report provides premium streaming publishers a roadmap on how to grow their streaming ad revenues, tap into the $30 billion upside that exists in streaming advertising today, and engage their viewers in the process.
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@WeAreCisco
Keeping employees happy is key to reducing churn, creating healthy work environments, and increasing brand affinity. Social media is often used to encourage employee engagement, but what happens when you’re a small team responsible for engaging employees during an unprecedented global pandemic?
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Deepen the Understanding of your Audience
This white paper examines how marketers and brands can deepen the understanding of their audiences with cross-platform measurement and privacy-safe segmentation.
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Automotive Brands Driving Success on Social Media
In this report, we analyze which automotive brands did it best on social media in the first half of 2021, for a never-before-seen view.
This report includes analysis of social media accounts for 150 worldwide automotive manufacturers between January 1, 2021 and May 31, 2021.
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Conviva’s State of Streaming Q1 2021
In this report, we share details on the first quarter of 2021. While many trends continued in the first quarter of 2021, new directions appeared for the burgeoning industry.
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Conviva’s 2021 TikTok® Benchmarks & Strategy Guide for Brands
In this report, we analyzed and benchmarked TikTok® usage from over 10 different industries and categories to highlight which brands are most effectively leveraging the platform and illuminate TikTok’s explosive growth over the past year.
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Conviva’s State of Streaming Q1 2021: Asia
In this report, we share details on streaming data from the first quarter of 2021 across all Asia. While many trends continued in Q1 of 2021, new directions appeared, including how Android TV dominated big screen viewing and on demand superseded live streaming for the first time ever in Asia.
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Conviva’s State of Streaming Q4 2020: Europe
Conviva is the intelligence cloud for streaming media. We analyze content, social media, advertising, and quality of experience, including 1.8 trillion real-time events per day via 3.3 billion applications streaming on devices in 180 countries. In this report, we will share details of the status of the industry in the transition to streaming across Europe.
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Conviva’s Super Bowl LV Recap
The Super Bowl has always been a marquee viewing event, whether fans are tuning in for the big game itself, the commercials, or the social commentary. While the 31-9 Super Bowl LV score line might indicate a lack of excitement to some, the big game was not devoid of big moments, especially for advertisers and fans on social media.
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10 Underused Strategies to Get Paid and Organic Content to Play Well Together
Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success. Here we share 10 strategies for getting the most out of your paid and organic social content.
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Social Insights
Drive revenue with more efficient social and digital ad campaigns