Featured Content

eBook

5 Mistakes To Avoid in Streaming Video Analytics

Conviva has gathered insights from leading streaming companies around the globe to help your team avoid 5 critical mistakes that can limit your operational efficiency and put profit at risk.

QoE

The Road to OTT: Balancing Innovation with Profitability

As the streaming industry shifts to OTT content delivery, streamers must find ways to stay profitable while adapting to a changing industry.

QoE

Time-State Analytics—Why Everyone Should Care

This week, Henry Milner, a principal engineer at Conviva presented our paper: Raising the Level of Abstraction for Time-State Analytics With the Timeline Framework at the Conference on Innovative Data Systems Research (CIDR) in Amsterdam.

Report

Raising the Level of Abstraction for Time-State Analytics With the Timeline Framework

Conviva's recent academic paper on using Time-State Analytics outside video streaming was published at CIDR 2023.

QoE

5 Things You Need To Do in 2023 To Increase Profitability in Your Streaming Business

Check out five actionable tactics you can use to increase the profitability of your streaming service in an increasingly competitive market.

QoE

Redefining “Actionable” with Real-Time Streaming Analytics

As the streaming industry shifts to OTT content delivery, streamers must find ways to stay profitable while adapting to a changing industry.

Report

The State of Streaming in 2022 – Which Devices Dominate?

While streaming continues to rise to new heights globally, publishers need to prepare themselves for the complex challenges that lie ahead.

Case Study

Case Study: Chingari Sparks Digital Transformation with Conviva

Chingari unlocked the vast breadth and depth of the Conviva measurement analytics pipeline to revolutionize their streaming business across the entire enterprise. Continuous measurement analytics fueled continuous optimization in a virtuous cycle of growth.

Case Study

Case Study: Youth Media Network

With the help of Conviva's Viewer Insights, the network launched their segment-based playlists and it enjoyed a 10% increase in average viewer minutes with higher consumption across multiple series targeted to the prized youth demographic.

QoE

Setting a New Standard for Live Streaming — World Cup 2022

Given the growth in live sports streaming, industry watchers were eager to see how fans of the FIFA World Cup – one of the world’s largest sporting events – would adopt live streaming to view their favorite matches.

White Paper

OTT Metrics that Matter

In this white paper, you’ll learn the difference between authenticated versus non-authenticated social media metrics, the top five metrics for monitoring performance and diagnosing issues, and how to use metrics to increase viewer engagement, reduce subscriber churn, and elevate the customer experience.

eBook

Four Ways to Use Data to Improve Customer Acquisition for Streaming Video

In this eBook, we look at how you can use streaming video analytics to increase customer acquisition by identifying the marketing and content strategies that attract the most viewers with the fewest dollars, building a future-proof viewer acquisition strategy.

Case Study

Case Study: Measuring Household Reach to Understand Password Sharing

The publisher wanted a strong understanding of the size of their audience to evaluate content decisions, support ad sales, and evaluate churn. Leveraging Conviva's proprietary algorithm, they got a better understanding of their total reach for advertisers and a more accurate picture of content consumption.

Report

Conviva’s 2022 Super Bowl Report

The Cincinnati Bengals have never won a Super Bowl and the Los Angeles Rams have never won a Super Bowl while located in LA, so no matter what—this year’s Super Bowl will mark a first. Learn how the teams performed off the field on social media and how viewers tuned in via streaming for one of the largest sporting events of the year!