Research

Conviva’s Tokyo Olympics Preview

No country in the world has been completely immune from the effects of COVID-19. The opening ceremony of the Olympics is typically a chance for athletes to come together, to express their national pride, and for the host country to…
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Report

State of Streaming Advertising 2021

Our inaugural State of Streaming Advertising 2021 report provides premium streaming publishers a roadmap on how to grow their streaming ad revenues, tap into the $30 billion upside that exists in streaming advertising today, and engage their viewers in the process.
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Case Study

@WeAreCisco

Keeping employees happy is key to reducing churn, creating healthy work environments, and increasing brand affinity. Social media is often used to encourage employee engagement, but what happens when you’re a small team responsible for engaging employees during an unprecedented global pandemic?
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Research

Deepen the Understanding of your Audience

This white paper examines how marketers and brands can deepen the understanding of their audiences with cross-platform measurement and privacy-safe segmentation.
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Research

Automotive Brands Driving Success on Social Media

In this report, we analyze which automotive brands did it best on social media in the first half of 2021, for a never-before-seen view. This report includes analysis of social media accounts for 150 worldwide automotive manufacturers between January 1, 2021 and May 31, 2021.
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Report

Conviva’s State of Streaming Q1 2021

In this report, we share details on the first quarter of 2021. While many trends continued in the first quarter of 2021, new directions appeared for the burgeoning industry.
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Research

Conviva’s 2021 TikTok® Benchmarks & Strategy Guide for Brands

In this report, we analyzed and benchmarked TikTok® usage from over 10 different industries and categories to highlight which brands are most effectively leveraging the platform and illuminate TikTok’s explosive growth over the past year.
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Report

Conviva’s State of Streaming Q1 2021: Asia

In this report, we share details on streaming data from the first quarter of 2021 across all Asia. While many trends continued in Q1 of 2021, new directions appeared, including how Android TV dominated big screen viewing and on demand superseded live streaming for the first time ever in Asia.
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Report

Conviva’s State of Streaming Q4 2020: Europe

Conviva is the intelligence cloud for streaming media. We analyze content, social media, advertising, and quality of experience, including 1.8 trillion real-time events per day via 3.3 billion applications streaming on devices in 180 countries. In this report, we will share details of the status of the industry in the transition to streaming across Europe.
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Research

Conviva’s Super Bowl LV Recap

The Super Bowl has always been a marquee viewing event, whether fans are tuning in for the big game itself, the commercials, or the social commentary. While the 31-9 Super Bowl LV score line might indicate a lack of excitement to some, the big game was not devoid of big moments, especially for advertisers and fans on social media. 
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Research

10 Underused Strategies to Get Paid and Organic Content to Play Well Together

Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success. Here we share 10 strategies for getting the most out of your paid and organic social content.
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