Central to Conviva’s analytics engine, the one-of-a-kind time-state model constructs a nuanced, time-dependent narrative detailing changes in your user states across the network. This stands in stark contrast to older, tabular data models that necessitate extensive reprocessing to meet the demands of contemporary video streaming analytics. The time-state model is inherently adaptable, rendering it immediately usable. This adaptability enables providers to perform intricate, census-based calculations in real-time, at scale, offering a significant advantage over traditional models. The efficiency of this data abstraction not only enhances insights, but also contributes to a more cost-effective analytical process compared to conventional models.