Real-time analytics in app or video streaming play a crucial role in the dynamic landscape of content delivery. This technology involves the immediate processing and analysis of data generated during live streaming or on-demand video consumption. Conviva’s time-state technology provides instant insights into user engagement, streaming quality, and root causes of issues all in real-time, at scale empowering providers to make swift, informed decisions. This includes seeing how long it takes for a user to subscribe, optimizing streaming quality, and addressing any emerging challenges promptly. The ability to monitor and respond in real-time enhances the overall user experience, allowing services to adapt quickly to changing demands, thereby ensuring optimal performance and satisfaction for their audience.