Conviva Leadership
Streaming Analytics
In the highly competitive world of online sports-viewing, binge-watching, and video marketing, what a business needs in order to succeed is a 100% reliable and comprehensive set of streaming analytics. That’s where Conviva comes in. With our proprietary sensor that records important data directly from the viewer’s streaming device(s), we empower our clients to collect both granular and global data about the quality of experience, content and advertising impact, and social media interaction.
Clients who have access to Conviva’s products then process their streaming data through a powerful AI-driven platform capable of providing analytics in real-time, and turning the input from each end-user’s sensor into unparalleled intelligence and benchmarking. Conviva is aware that really high-quality streaming analytics offer the opportunity for a much deeper understanding of audiences, including how they consume and engage with both content and advertising. That’s why our products give access not just to general insights but also to specific reports covering content, user experience, and advertising effectiveness.
The Conviva Difference
The crucial factor that sets us at the forefront of the streaming analytics world is that our clients can rely on us for a holistic view of their business’s performance. Our Content Insights and Experience Insights combine to give our client’s intelligence on every aspect of every stream—nor does our data-set limit itself to a client’s native content, either. Clients can also use Ad Insights to explore the quality of experience for streaming advertisement, where they are most likely to lose their end-users, and thus improve their delivery outcomes. Additionally, our Social Insights reveal the potentially lucrative relationship between video streaming and social media platforms, which can increase reach and viewer engagement. With these products, our clients can tackle their goals from every angle, instead of being limited to a single approach.
Experience Insights
Conviva’s Experience Insights come directly from the viewer’s devices, so they give a uniquely comprehensive insight into the quality of experience and audience metrics. Clients also have access to helpful resources like our Metric Dictionary, enabling them to fully grasp the data which our platform provides. The metrics provide a clear understanding of how viewer experience impacts the client’s business, and also give granular data on individual sessions, data aggregations for all sessions during specific timeframes, and historical data accessibility to look at performance over time. Now that most viewers consume content from their devices, each viewer provides invaluable information about what they find engaging and when and how they watch. Conviva works with clients to harness that information into sets of streaming analytics which can support them both in retaining and in growing their viewer base.
Content Insights
Clients can also employ Conviva’s latest product, Content Insights, for a full understanding of how their content choices impact their end results with viewers. This in turn supports them in making smarter content decisions along with optimal marketing and monetization strategies within their video streaming services. Additionally, Conviva’s product is perfectly adapted to the times. Since TV is no longer delivered statically to single devices in households but streamed to a plethora of devices is constantly shifting locations that are still tethered to individual household accounts, Content Insights enables the client to track streaming analytics through our Household Consumption Graph, mapping patterns related to the time of day, location, content choice, applications used, and devices on the account. Moreover, our clients can access these data sets on the go, thanks to a mobile app that allows real-time monitoring for content-related data from their streaming business.
Ad Insights
Now that most television is consumed by streamers, who always have the option to seek other service providers, it’s crucial for Conviva’s clients to understand exactly where they are losing or retaining their viewers. Often the critical point comes during the advertisements. Buffering and streaming problems with ads are especially frustrating for viewers, prompting many of them to abandon the video within just five seconds. That’s where our Ad Insights can help streaming businesses. By using our streaming analytics to examine their ad performance, our clients can take immediate action to remedy ad delivery issues in real-time. Conviva’s analytical capabilities provide our clients with complete visibility and control over the constantly changing world of video streaming advertising. This in turn empowers them to target improvement in operational efficiency and customer retention, leading to a measurable advantage over competitors.
Social Insights
Conviva’s clients are well aware that success in the video streaming industry today depends not just on the right content and the right advertisement, combined with optimal quality of experience. Instead, it’s social media that can make or break a business. That’s why we round out our 360° view of streaming analytics with our Social Insights tool. Viewers are not just watching; they are also sharing and engaging with our clients’ content on social media platforms. That’s why our social analytics cover the performance of the content on individual sites or applications, as well as cross-platform interaction and performance. Our clients know that complete, granular data is the key to understanding how best to engage with their unique audiences since our products can translate that data into actionable insights for improved goal-setting and business opportunities.
Streaming the Future
From its inception, Conviva’s focus has been on how innovative data collection can match innovative television delivery through streaming. That’s why our streaming analytics is the best in the world. Customers who use our services will understand the behavior of their audience and content so that they can keep up with the evolution of streaming and move successfully into the future. Contact us today to understand the real difference Conviva can make for your business.
Integrate insights across your entire streaming business.
Only the Conviva Platform integrates intelligence from all of your experience, ad, social and content initiatives, identifies cross-platform opportunities, and taps into their multiplier effects at every level of your organization.