Yellow hexagon with a teal three bar graph, of varying heights overlayed on the top right corner.Viewer Insights

Build an engaged audience

Acquire and energize viewers everywhere you stream.

Keep them watching

Deliver the right content at the right time across streaming, social, and advertising to acquire viewers and keep them tuned in.

Behavioral Segmentation

Content Pathing

“With Conviva, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”

Robert Jones, VP Data Platforms and Strategy Operations, WarnerMedia

Connect social to streaming

Understand conversion patterns and build loyal audiences by combining streaming and social data.

Dashboard

Light blue hexagon with a teal heart overlayed in the top right corner.

Social Insights

Don’t have your own video player?

Save time with unified data

Spend less time aggregating and more time influencing with all your streaming and social data in one intuitive dashboard.

Audience Intelligence

“The ability to pull down the consumption for streaming content across the growing number of social platforms and consolidate it into a dashboard for all of our affiliates was somewhat labor-intensive. Pulling that down on a weekly or monthly basis, formatting it, is often painful.”

VP, Engineering

Get your ad and content data in one place

Demonstrate ROI with validated data and amplify your successes to generate further revenue.

Paid Social Measurement

APIs

“As we shifted our marketing and content strategy to a digital approach, Conviva provided impactful analytics to increase our revenue and measure success.”

Alex Parker, Director of Marketing, Miami Dolphins and Hard Rock Stadium
Viewer Insights Features

Understand the viewer journey

Seamlessly map the viewer journey across owned and operated (O&O) streaming platforms and social media with Conviva’s Stream Sensor™ and Stream ID™.

Know your viewer

Create behavioral segments across bingers, sports watchers, series loyalists, and more for unparalleled comprehension of your audience.

Turquoise box

“With Conviva, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”

Robert Jones, VP Data Platforms and Strategy Operations, WarnerMedia

White paper

Deepen the Understanding of your Audience

Map your viewer’s content journey

Visualize consumption patterns of streaming viewers across time, locations, content, applications, and devices down to the household level with content pathing.

Turquoise boxes above and below

Webinar

The Role of Content Discovery in OTT

Blog

Deepen the Understanding of your Audience: 6 Ways to Overcome the Challenge

Research

State of Streaming: Content Discovery

Refine content strategies with a deeper understanding of viewers

Understand how consumption varies by audience segments to optimize packaging, pricing, and promotional offers with audience intelligence.

Turquoise box on top with multiple turquoise people graphics below

“We see enormous potential in customizing our outreach and content strategies for viewers in every market. Conviva supports us to deepen understanding of the consumer’s viewing content preferences and behaviors to continue to deliver the best entertainment experience.”

Allen Hankins, AVP OTT and Digital Technology, Vrio (formerly DirectTV Latin America)

Webinar

Growing an Audience on Emerging Social Platforms: TikTok® and Beyond

Blog

Deepen the Understanding of your Audience: The Challenge

Understand what resonates to create more engaging content

Surface and identify themes across all top social content with post search and automatic tagging and categorization of every social post, photo, and video.

Dark blue and turquoise boxes in bar graph setting

White paper

7 Data-Driven Steps To Driving Social Media Engagement

Webinar

Conviva Chalk Talk – Advanced Social Content Tagging

“We have a great relationship with Conviva Social Insights. They deliver a great resource for us. Whether it be engagement rates or other metrics, they play an important role in what we do.”

Norris Scott, Vice President, Analytics and Insights, NASCAR

Know how you rank

Gain a comprehensive view to get ahead of the competition for post engagement, audience growth, and video views with preconfigured industry categories, or your own bespoke leaderboard.

Turquoise boxes

“Conviva Leaderboards are very beneficial to benchmarking our social performance against other teams in the NFL. Not only does it give a high-level view of the league’s footprint and performance, but also breaks down individual teams’ engagement, follower growth, etc.”

Gabrielle Timmen, Digital Media Analyst, Kansas City Chiefs

Webinar

Using emerging social media platforms to accelerate fan engagement

Demo

Social Insights: Comprehensive cross-platform social and video intelligence

Research

State of Streaming: Social Guide for Streaming

Streamline branded content and sponsorship reporting on social media

Monitor, optimize, and report on branded campaigns through automatic tracking of the presence of logos in social media posts.

Turquoise boxes

“Conviva Social Insights is leveraged by Showtime Sports to streamline reporting across social channels, increase content engagement, and improve the level of data we’re able to provide for our sponsors. Logo detection is extremely valuable in helping to automatically monitor the performance of all our sponsored content and surface insights which allow us to over deliver on value for our partners.”

Courtney Maag, Sports Digital Manager at Showtime Networks

Blog

Conviva Social Insights: Logo Detection

Broaden your understanding in less time

Get a comprehensive view of all your social platforms including Facebook, Facebook Watch, Facebook Live, Instagram, Instagram Stories, IGTV, Twitter, YouTube, Snapchat Organic, Snapchat Discover, TikTok®, including paid social analytics.

Black outlined hexagon with various social media icons in turquoise

“We’ve got the ability to leverage these six social platforms by virtue of Conviva and the data they present in order to basically synthesize the opportunity for everybody that’s in the decision-making tree.”

Rich Calacci, Chief Revenue Office at Overtime

Webinar

Growing an Audience on Emerging Social Platforms

Report

Conviva’s 2021 TikTok® Benchmarks & Strategy Guide for Brands

Research

Conviva’s State of Streaming Social Guide for Streaming 2021

Share your wins in whatever format works best for you

Accelerate workflows with a simple, easy-to-use interface and export to PDF, Excel, or CSV.

White and turquoise boxes

“By establishing benchmarks within the full context of the sports and entertainment world, we have an enhanced ability to make strategic decisions to serve existing Eagles fans and to create new ones.”

Samantha Wood, Director of Digital and Social, Philadelphia Eagles

Blog

OTT 101: Metrics that Matter for Marketing

Extend the impact of your data

Seamlessly integrate your social media data into your reporting, no matter what system you use, with APIs.

Turquoise background with black hexagon centered

Get the full picture

Unify streaming and social measurement in one intuitive dashboard to uncover audience viewing trends.

Turquoise boxes.

“By establishing benchmarks within the full context of the sports and entertainment world, we have an enhanced ability to make strategic decisions to serve existing Eagles fans and to create new ones.”

Samantha Wood, Director of Digital and Social, Philadelphia Eagles

White paper

Metrics that Matter: Your Guide to Streaming Metrics

Case study

@WeAreCisco

Get the support you need

Leverage our global team for around-the-clock support and dive deep with your dedicated account manager.

Black lined hexagon. Turquoise sphere centered

“Our Conviva team makes all the difference in our day-to-day use of the platform, and they are why we are able to find the best value for our company by working with this platform.”

Rosty Elkun, Former Digital Marketing Manager, Awesomeness at Viacom

Blog

How Do You Choose a Third-Party Social Analytics Platform?

Ready for a solution to your programming, reporting, and content creation needs?