Viewer InsightsBuild an engaged audience
Acquire and energize viewers everywhere you stream.
Keep them watching
Deliver the right content at the right time across streaming, social, and advertising to acquire viewers and keep them tuned in.
Behavioral Segmentation
Content Pathing
“With Conviva, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”
Connect social to streaming
Understand conversion patterns and build loyal audiences by combining streaming and social data.
Dashboard
Social Insights
Don’t have your own video player?
Save time with unified data
Spend less time aggregating and more time influencing with all your streaming and social data in one intuitive dashboard.
Stream ID™
Audience Intelligence
“The ability to pull down the consumption for streaming content across the growing number of social platforms and consolidate it into a dashboard for all of our affiliates was somewhat labor-intensive. Pulling that down on a weekly or monthly basis, formatting it, is often painful.”
Prove your value
Demonstrate ROI with validated data and amplify your successes to generate further revenue.
Campaign Reporting
APIs
“As we shifted our marketing and content strategy to a digital approach, Conviva provided impactful analytics to increase our revenue and measure success.”
Understand the viewer journey
Seamlessly map the viewer journey across owned and operated (O&O) streaming platforms and social media with Conviva’s Stream Sensor™ and Stream ID™.
Know your viewer
Create behavioral segments across bingers, sports watchers, series loyalists, and more for unparalleled comprehension of your audience.
“With Conviva, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”
Blog
Deepen the Understanding of your Audience: The Challenge
Map your viewer’s content journey
Visualize consumption patterns of streaming viewers across time, locations, content, applications, and devices down to the household level with content pathing.
Blog
Deepen the Understanding of your Audience: 6 Ways to Overcome the Challenge
Refine content strategies with a deeper understanding of viewers
Understand how consumption varies by audience segments to optimize packaging, pricing, and promotional offers with audience intelligence.
“We see enormous potential in customizing our outreach and content strategies for viewers in every market. Conviva supports us to deepen understanding of the consumer’s viewing content preferences and behaviors to continue to deliver the best entertainment experience.”
Pinpoint the impact of social and digital ad campaigns on streaming
Use AI-driven viewing data to segment viewers, then apply advertising data to reach new audiences or retarget to existing viewers on your site or apps with greater precision.
Blog
Monetize your Audience: Three Stages of Digging into the Data
“As much as we are distributing video on owned and operated, you can imagine that the distribution of clips on the growing number of social platforms has been significant, and the consumption on those platforms has been significant as well.”
Understand what resonates to create more engaging content
Surface and identify themes across all top social content with post search and automatic tagging and categorization of every social post, photo, and video.
Whitepaper
7 Data-Driven Steps To Driving Social Media Engagement
On-Demand Webinar
Conviva Chalk Talk – Advanced Social Content Tagging
“We have a great relationship with Conviva Social Insights. They deliver a great resource for us. Whether it be engagement rates or other metrics, they play an important role in what we do.”
Know how you rank
Gain a comprehensive view to get ahead of the competition for post engagement, audience growth, and video views with preconfigured industry categories, or your own bespoke leaderboard.
“Conviva Leaderboards are very beneficial to benchmarking our social performance against other teams in the NFL. Not only does it give a high-level view of the league’s footprint and performance, but also breaks down individual teams’ engagement, follower growth, etc.”
Webinar
Using emerging social media platforms to accelerate fan engagement
On Demand Demo
Social Insights: Comprehensive cross-platform social and video intelligence
Research
Automotive Brands Driving Success on Social Media
Prove your value across all content types
Monitor paid and organic campaigns to optimize social spend, increase success, and enrich branded content campaigns.
“Where Conviva has stepped in and helped us out is that a lot of the campaigns we are running do have paid and organic placements and being able to combine that and pull that reporting has helped our team expedite that reporting process a lot.”
Whitepaper
10 Underused Strategies to Get Paid and Organic Content to Play Well Together
On-Demand Webinar
Working Together: The Intersection of Organic and Paid Social Content
Save time with streamlined reporting
Automate campaign reporting for brand partners or internal benchmarking, including multiple social handles, into a single view.
“Conviva Social Insights campaign reports are game-changing and officially my favorite feature.”
Whitepaper
7 Data-Driven Steps To Driving Social Media Engagement
Webinar
NCAA Instagram Stories
Broaden your understanding in less time
Get a comprehensive view of all your social platforms including Facebook, Facebook Watch, Facebook Live, Instagram, Instagram Stories, IGTV, Twitter, YouTube, Snapchat Organic, Snapchat Discover, TikTok®, including paid social analytics.
“We’ve got the ability to leverage these six social platforms by virtue of Conviva and the data they present in order to basically synthesize the opportunity for everybody that’s in the decision-making tree.”
Webinar
Growing an Audience on Emerging Social Platforms
Report
Conviva’s 2021 TikTok® Benchmarks & Strategy Guide for Brands
Share your wins in whatever format works best for you
Accelerate workflows with a simple, easy-to-use interface and export to PDF, Excel, or CSV.
“By establishing benchmarks within the full context of the sports and entertainment world, we have an enhanced ability to make strategic decisions to serve existing Eagles fans and to create new ones.”
Blog
OTT 101: Metrics that Matter for Marketing
Extend the impact of your data
Seamlessly integrate your social media data into your reporting, no matter what system you use, with APIs.
Get the full picture
Unify streaming and social measurement in one intuitive dashboard to uncover audience viewing trends.
“By establishing benchmarks within the full context of the sports and entertainment world, we have an enhanced ability to make strategic decisions to serve existing Eagles fans and to create new ones.”
Get the support you need
Leverage our global team for around-the-clock support and dive deep with your dedicated account manager.
“Our Conviva team makes all the difference in our day-to-day use of the platform, and they are why we are able to find the best value for our company by working with this platform.”
Blog:
How Do You Choose a Third-Party Social Analytics Platform?
Social Insights
Drive revenue with more efficient social and digital ad campaigns