Viewer Insights

Build an engaged audience

Acquire and energize viewers everywhere you stream.

Keep them watching

Deliver the right content at the right time across streaming, social, and advertising to acquire viewers and keep them tuned in.

Behavioral Segmentation

Content Pathing

“With Conviva, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”

Robert Jones, VP Data Platforms and Strategy Operations, WarnerMedia

Connect social to streaming

Understand conversion patterns and build loyal audiences by combining streaming and social data.

Dashboard

Social Insights

Don’t have your own video player?

Save time with unified data

Spend less time aggregating and more time influencing with all your streaming and social data in one intuitive dashboard.

Stream ID™

Audience Intelligence

“The ability to pull down the consumption for streaming content across the growing number of social platforms and consolidate it into a dashboard for all of our affiliates was somewhat labor-intensive. Pulling that down on a weekly or monthly basis, formatting it, is often painful.”

VP, Engineering

Prove your value

Demonstrate ROI with validated data and amplify your successes to generate further revenue.

Campaign Reporting

APIs

“As we shifted our marketing and content strategy to a digital approach, Conviva provided impactful analytics to increase our revenue and measure success.”

Alex Parker, Director of Marketing, Miami Dolphins and Hard Rock Stadium
Viewer Insights Features

Understand the viewer journey

Seamlessly map the viewer journey across owned and operated (O&O) streaming platforms and social media with Conviva’s Stream Sensor™ and Stream ID™.

Know your viewer

Create behavioral segments across bingers, sports watchers, series loyalists, and more for unparalleled comprehension of your audience.

“With Conviva, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”

Robert Jones, VP Data Platforms and Strategy Operations, WarnerMedia

Blog

Deepen the Understanding of your Audience: The Challenge

Map your viewer’s content journey

Visualize consumption patterns of streaming viewers across time, locations, content, applications, and devices down to the household level with content pathing.

Blog

Deepen the Understanding of your Audience: 6 Ways to Overcome the Challenge

Refine content strategies with a deeper understanding of viewers

Understand how consumption varies by audience segments to optimize packaging, pricing, and promotional offers with audience intelligence.

“We see enormous potential in customizing our outreach and content strategies for viewers in every market. Conviva supports us to deepen understanding of the consumer’s viewing content preferences and behaviors to continue to deliver the best entertainment experience.”

Allen Hankins, AVP OTT and Digital Technology, Vrio (formerly DirectTV Latin America)

Pinpoint the impact of social and digital ad campaigns on streaming

Use AI-driven viewing data to segment viewers, then apply advertising data to reach new audiences or retarget to existing viewers on your site or apps with greater precision.

Blog

Monetize your Audience: Three Stages of Digging into the Data

“As much as we are distributing video on owned and operated, you can imagine that the distribution of clips on the growing number of social platforms has been significant, and the consumption on those platforms has been significant as well.”

VP, Engineering

Understand what resonates to create more engaging content

Surface and identify themes across all top social content with post search and automatic tagging and categorization of every social post, photo, and video.

Whitepaper

7 Data-Driven Steps To Driving Social Media Engagement

On-Demand Webinar

Conviva Chalk Talk – Advanced Social Content Tagging

“We have a great relationship with Conviva Social Insights. They deliver a great resource for us. Whether it be engagement rates or other metrics, they play an important role in what we do.”

Norris Scott, Vice President, Analytics and Insights, NASCAR

Know how you rank

Gain a comprehensive view to get ahead of the competition for post engagement, audience growth, and video views with preconfigured industry categories, or your own bespoke leaderboard.

“Conviva Leaderboards are very beneficial to benchmarking our social performance against other teams in the NFL. Not only does it give a high-level view of the league’s footprint and performance, but also breaks down individual teams’ engagement, follower growth, etc.”

Gabrielle Timmen, Digital Media Analyst, Kansas City Chiefs

Webinar

Using emerging social media platforms to accelerate fan engagement

On Demand Demo

Social Insights: Comprehensive cross-platform social and video intelligence

Research

Automotive Brands Driving Success on Social Media

Save time with streamlined reporting

Automate campaign reporting for brand partners or internal benchmarking, including multiple social handles, into a single view.

“Conviva Social Insights campaign reports are game-changing and officially my favorite feature.”

Chris Dion, Associate Director of Digital & Social Media, NCAA

Whitepaper

7 Data-Driven Steps To Driving Social Media Engagement

Webinar

NCAA Instagram Stories

Broaden your understanding in less time

Get a comprehensive view of all your social platforms including Facebook, Facebook Watch, Facebook Live, Instagram, Instagram Stories, IGTV, Twitter, YouTube, Snapchat Organic, Snapchat Discover, TikTok®, including paid social analytics.

“We’ve got the ability to leverage these six social platforms by virtue of Conviva and the data they present in order to basically synthesize the opportunity for everybody that’s in the decision-making tree.”

Rich Calacci, Chief Revenue Office at Overtime

Webinar

Growing an Audience on Emerging Social Platforms

Report

Conviva’s 2021 TikTok® Benchmarks & Strategy Guide for Brands

Share your wins in whatever format works best for you

Accelerate workflows with a simple, easy-to-use interface and export to PDF, Excel, or CSV.

“By establishing benchmarks within the full context of the sports and entertainment world, we have an enhanced ability to make strategic decisions to serve existing Eagles fans and to create new ones.”

Samantha Wood, Director of Digital and Social, Philadelphia Eagles

Blog

OTT 101: Metrics that Matter for Marketing

Extend the impact of your data

Seamlessly integrate your social media data into your reporting, no matter what system you use, with APIs.

Get the full picture

Unify streaming and social measurement in one intuitive dashboard to uncover audience viewing trends.

“By establishing benchmarks within the full context of the sports and entertainment world, we have an enhanced ability to make strategic decisions to serve existing Eagles fans and to create new ones.”

Samantha Wood, Director of Digital and Social, Philadelphia Eagles

Get the support you need

Leverage our global team for around-the-clock support and dive deep with your dedicated account manager.

“Our Conviva team makes all the difference in our day-to-day use of the platform, and they are why we are able to find the best value for our company by working with this platform.”

Rosty Elkun, Former Digital Marketing Manager, Awesomeness at Viacom

Blog:

How Do You Choose a Third-Party Social Analytics Platform?

Ready for a solution to your programming, reporting, and content creation needs?