TikTok is quickly becoming a must-have social network for brands. More than 75% of the sports teams in the NFL, NBA, MLB, NHL, and MLS have accounts and many are already putting up serious numbers. As more teams and organizations spend time and resources on TikTok, there becomes an increased need to measure and quantify results on the platform.
Now, as the platform hits 2 billion downloads, it’s also clear that things are beginning to change. Brands are taking the platform seriously and what was previously a “side project”, has shifted into a platform of priority and of place of intense competition. One thing brands are doing to get ahead is starting to pay attention to their TikTok analytics. However, for brands and sports organizations with limited time, tracking TikTok analytics manually is not a quick, fun, or easy task.
We talked with the Miami Dolphins to see how they are incorporating TikTok into their overall social measurement strategy to create a comprehensive picture of social success. Also answered in the webinar:
- How are they tracking their TikTok analytics
- What metrics are most important
- What type of sports content resonates best on TikTok
- Why TikTok is here to stay
Today we are proud to announce Conviva TikTok Analytics is now available in Conviva Social Insights, furthering Conviva Social Insights as the most comprehensive social media intelligence in the market. Conviva is the first and only company to offer marketers the ability to view all their social platforms in one dashboard. In this latest industry-first offering, customers can now measure TikTok alongside Facebook, Instagram, Stories, Snapchat, Twitter and YouTube for a true cross-platform view. TikTok…Read more ›
There will never be a substitute for truly well-made, quality videos, produced at scale. For creative guidance on some of the best, the strategy tips in Conviva’s TikTok Benchmark & Strategy Guide are key, plus these are presented along with account rankings, best practices, and an analytics guide with information on improving hero content on TikTok. However, when you’re a social media manager who can’t afford to spend a few hours planning and executing a…Read more ›