The World Cup semi-finals provided the most engaging games of the series thus far, with an astronomical 83.8 minutes of viewing time on average per unique viewer. Compared to the 64.6 minutes of viewing time on average per unique viewer Conviva measured in the quarter finals, for the semi-finals viewers stayed tuned in for the majority of the game. The most engaging devices across both semi-final games included Roku, Chromecast, Xbox, Apple TV, and Windows PCs on which Conviva saw around 150 minutes of viewing time per unique viewer in the extended Croatia vs England match, and around 90 minutes during the France vs Belgium match, per the below chart.
Semi-finals viewership was on-par with the average of the quarter finals as across the two games Conviva measured nearly 32.4M attempts resulting in 27.9M successful streams and 12.1M hours viewed. Of this, however, France vs Belgium accounted for just 12.1M attempts resulting in 10.5M successful streams and 4.4M hours viewed. For the popular Croatia vs England game, Conviva measured nearly double the traffic with 20.2M attempts resulting in 17.4M successful streams and 7.7M hours viewed. More viewers may have tuned in with Croatia vs England going to overtime, keeping fans on the edge of their seats.
For the teams playing in the upcoming final match, it is interesting to note that France’s quarter final matchup against Uruguay drew the highest number of streams at 25.4M but trended down for the semi-finals against Belgium at only 10.5M streams, while Croatia’s quarter-final matchup against Russia drew only 10.5M streams and trended up to more than 17M for the semi-final match against England. Might Croatia’s growing popularity be a sign of what’s to come?
On par with the quarter finals, Conviva measured in-app versus in-browser viewing and saw in-app dominating in-browser plays, with 63% in-app attempted plays versus 37% in-browser. Unique to Conviva’s World Cup viewership data measured throughout the series is that the total hours viewed in-app accounted for 42%vs 58% in-browser which is much more equitable than our Q1 averages at 27% and 73% of viewing hours respectively.
Conviva’s data showed an improvement in rebuffering for the semi-finals with an average rebuffering ratio of 1.6% versus the 1.8% Conviva measured in the quarter finals. While this is still higher than the average of 0.88% Conviva measured across all traffic in Q1, it is a major feat for publishers to offer seamless streaming of high traffic, global, live events such as the World Cup. In other quality metrics, exits before video starts improved to 9.98% versus 11.8% in the quarter finals and video start failures improved to 2.95% versus 3.7% of total attempts in the last round. As with the quarter finals, many of the platforms with the highest engagement also had very low rebuffing ratios including Roku, Chromecast, Playstation, Xbox, and Apple TV all delivering excellent quality with rebuffing ratios averaging under 0.3% for the semi-finals. Despite the improved quality, 4.5M plays were still lost in the semi-finals round, which could have amounted to 2M viewing hours.
The 2018 World Cup has already proven to be a record-breaking event for streaming TV, and Conviva is excited to measure every second of the action as the real-time measurement and intelligence platform for streaming TV across all screens. Stay tuned to see who will come out on top for streaming TV.