This pertains to which devices, formats, and programming are leading, and how streaming enables providers to go beyond predecessors to create compelling, personalized, and ultimately delightful viewing experiences.
Read more ›Highlights in this report include explosive viewing growth, surprises in the hottest U.S. streaming markets, data on ad placement and length as well as ad buffering – the silent engagement killer, updates on device share and performance, and the growth of video on social media.
Read more ›Instagram Stories consumption has grown more than 100% in the past year, with more than 500 million users consuming stories daily in 2019. Most businesses are getting involved, with some companies going all in -- and experiencing breakthrough results on social engagement.
Read more ›Conviva is the real-time decisioning platform for optimized streaming entertainment. Conviva’s Q1 2019 State of the Streaming TV Industry report findings show that while adoption of streaming is increasing, so is the complexity of achieving the goal of seamless video delivery at scale.
Read more ›This report takes over 5000 individual stores from 4 key industries and provides: industry specific benchmarks, key insights into posting frequency and story length, and creative executions that are driving standout performance.
Read more ›Conviva is the only real-time measurement and intelligence platform for streaming TV that looks at every second, every stream, and every screen. Conviva’s year-end 2018 report reveals new insights into market drivers and viewer behavior, as well as confirming trends highlighted in previous reports.
Read more ›Conviva is the real-time measurement and intelligence platform for streaming TV, with a global footprint of 100 billion streams per year across 3 billion applications and 200 million users.
Read more ›The data in this report is a fully anonymized census measuring every second of every stream from Conviva’s customer base between April 1 and June 30, 2018 (or, Q2 2018), and comparing it to the data from the same time period last year, Q2 2017.
Read more ›Using the latest research, and exclusive data from Conviva [made available especially for this study], nScreenMedia analyzes the role devices, content, location and quality are taking in shaping the viewing habits of people in the US and around the world. This data and analysis help to lay bare the secret life of video streamers today.
Read more ›The data captured covers QUANTITIES like number of streams played, viewing hours, devices, and regions, as well as QUALITY metrics like video start time, buffering time, and bit rate. These metrics are the key KPIs for the world’s largest OTT publishers looking to deliver perfect streaming experiences for their viewers.
Read more ›The data in this report covers close to 60% of the internet population and measures 7 out of the top 10 SVOD providers in the US, as well as many other OTT providers globally.
Read more ›The First-Ever OTT Operational Best Practices Research Study commissioned by Conviva -- MTM Surveys Leading OTT Publishers and Service Providers on How They Overcome the Limitations of the Internet to Deliver High Quality Streaming Video to Consumers.
Read more ›A first-of-its-kind research study exploring important consumer behavior at the intersection of content, devices, location and quality.
Read more ›Different genres have different sensitivities. Entertainment viewers demand smooth playback but are forgiving on picture quality, but news and information viewers demand a great picture and uninterrupted streaming.
Read more ›The lines between pay TV and OTT are becoming increasingly blurred. While pay TV operators and OTT providers see each other as competitors, the intensity of that competition depends on a number of factors.
Read more ›Today’s viewer is looking for a TV-like experience and will quickly abandon their show if the spell is broken.
Read more ›The most popular content in the OTT world is often binge-watched. Conviva’s Binge-Watching Report reveals how binge-watching impacts content creation and revenue.
Read more ›Stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback.
Read more ›
