The sophisticated data Conviva collects and processes lights up dark places with crucial insights utilizing extensive data and advanced algorithms.
Conviva is the real-time decisioning platform for optimized streaming entertainment. Conviva’s Q1 2019 State of the Streaming TV Industry report findings show that while adoption of streaming is increasing, so is the complexity of achieving the goal of seamless video delivery at scale. Maintaining a high-quality viewer experience across content and advertising is increasingly important as streaming TV providers look to increase viewer retention and monetization. In addition, social media plays an increasingly important role for promotion and monetization, and as a distribution platform in its own right.
Instagram Stories has continued to grow in popularity with 500 million users consuming stories daily in January 2019. These numbers indicate staggering growth compared to July 2017 when Instagram reported only 150 million daily users. While these numbers indicate increased adoption and consumption, it also means more brands are vying for the viewer’s attention. This report takes over 5000 individual stores from 4 key industries and provides: industry specific benchmarks, key insights into posting frequency and story length, and creative executions driving standout performance for brands.
Conviva is the only real-time measurement and intelligence platform for streaming TV that looks at every second, every stream, and every screen. Conviva’s year-end 2018 report reveals new insights into market drivers and viewer behavior, as well as confirming trends highlighted in previous reports. Changing viewer expectations and the number of options available make it more important than ever for streaming TV providers to be vigilant and have visibility into every aspect of the viewer experience. Conviva’s findings show that while measurable improvements are being achieved, factors such as skyrocketing traffic, growing consumer impatience, device diversity, and spikes in live viewership continue to make streaming TV delivery progressively more challenging overall.
Conviva is the real-time measurement and intelligence platform for streaming TV, with a global footprint of 100 billion streams per year across 3 billion applications and 200 million users. In Q3 2018, Conviva measured the following key shifts, which demonstrate that providers must offer both a high-quality streaming experience and a breadth of content as the streaming TV ecosystem continues to mature.
Conviva is the real-time measurement and intelligence platform for many of the world’s largest streaming TV publishers. Globally, on an annualized basis, the Conviva sensor is installed in 3 billion streaming video applications for over 200 brands. This represents the largest multi-publisher, independent census data collection and measurement network in the world. The data in this report is a fully anonymized census measuring every second of every stream from Conviva’s customer base between April 1 and June 30, 2018 (or, Q2 2018), and comparing it to the data from the same time period last year, Q2 2017.
Using the latest research, and exclusive data from Conviva [made available especially for this study], nScreenMedia analyzes the role devices, content, location and quality are taking in shaping the viewing habits of people in the US and around the world. This data and analysis help to lay bare the secret life of video streamers today.
The data captured covers QUANTITIES like number of streams played, viewing hours, devices, and regions, as well as QUALITY metrics like video start time, buffering time, and bit rate. These metrics are the key KPIs for the world’s largest OTT publishers looking to deliver perfect streaming experiences for their viewers. The content Conviva measures includes movies, episodic TV shows, live linear television, and live sports.
The OTT market continues to see explosive growth not only in the number of viewers, but the amount of time spent viewing as well. The data in this report covers close to 60% of the internet population and measures 7 out of the top 10 SVOD providers in the US, as well as many other OTT providers globally. As far as Conviva is aware, this is the largest, multi-publisher, global OTT streaming video continuous measurement census available. Download the full report below, or click the infographic to see more!