Research

Research

Conviva’s State of Streaming Q2 2020: Asia

Slow and steady wins the race appeared to be the mantra for Asia streaming in Q2. While the world’s increase in viewing time raced ahead 63% year over year in Q2, Asia recorded among the smallest gains in streaming time, inching up 2% over the same time period, and lagging behind other regions in quality improvements.

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Research

Conviva’s State of Streaming Q2 2020: Europe

Despite the COVID-19 pandemic, and likely because of it, Europe led the world with the greatest streaming growth and quality improvements in Q2. National shelter-in-place mandates transformed streaming device usage, as mobile phones dialed down in favor of less portable connected devices and smart TVs. On-demand video further commanded market share from live video as the dearth of sports impacted viewing habits. And while the games did not go until deep into Q2, European sports leagues valiantly defended their social turf with a steady cadence of video posts.

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Research

Conviva’s State of Streaming Q2 2020

In this report, new data shows how 2020 has been marked by significant decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku and Fire TV, and the changing ways viewers are connecting with social platforms.

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Research

Conviva’s State of Streaming Q1 2020: Asia

Streaming grew 30% overall in Asia, with growth dominated by eastern Asia, up 36%. The diversity of streaming in the various regions of Asia caused a wide disparity in overall growth, with western Asia up 12%, central Asia up 10%, and south-eastern Asia up 3%, while southern Asia was down 1% year over year in Q1. In this report, we will share details of the status of the industry in the transition to streaming across Asia.

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Research

Conviva’s State of Streaming Q1 2020: Europe

2020 has been prophesied as the year of streaming. But no one could have guessed the rapid acceleration that took place in Q1 and just how central streaming would become in many households as the coronavirus pandemic rendered the world homebound and heightened demand taxed the European infrastructure.

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Research

Streaming in Europe in the Time of Coronavirus

COVID-19 has had immediate impacts on streaming consumption patterns and engagement, with marked differences in the past month alone. To understand the recent impact of coronavirus, Conviva analyzed recent European streaming data for this report.

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Research

Streaming in the Time of Coronavirus

COVID-19 has had immediate impacts on consumption patterns and engagement across streaming and social media, with marked differences in the past month alone. To understand the recent impact of coronavirus, Conviva analyzed global streaming and social media data for this report.

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Research

Conviva’s TikTok Benchmarks & Strategy Guide

The Conviva TikTok Benchmark & Strategy Guide presents definitive rankings for Sports, Television and News organizations on TikTok in February 2020. In addition to offering benchmarking data on more than 300 top-performing TikTok accounts, this report shares specifics on the strategies and tactics which enabled these brands to achieve their TikTok success.

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Research

Conviva’s State of Streaming Q3 2019

This pertains to which devices, formats, and programming are leading, and how streaming enables providers to go beyond predecessors to create compelling, personalized, and ultimately delightful viewing experiences.

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Research

Conviva’s State of the Streaming TV Industry Q2 2019

Highlights in this report include explosive viewing growth, surprises in the hottest U.S. streaming markets, data on ad placement and length as well as ad buffering – the silent engagement killer, updates on device share and performance, and the growth of video on social media.

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Research

Instagram Stories Benchmark Study 2019

Instagram Stories consumption has grown more than 100% in the past year, with more than 500 million users consuming stories daily in 2019. Most businesses are getting involved, with some companies going all in -- and experiencing breakthrough results on social engagement.

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Research

Conviva’s State of the Streaming TV Industry Q1 2019

Conviva is the real-time decisioning platform for optimized streaming entertainment. Conviva’s Q1 2019 State of the Streaming TV Industry report findings show that while adoption of streaming is increasing, so is the complexity of achieving the goal of seamless video delivery at scale.

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Research

Instagram Stories Benchmark Study 2018

This report takes over 5000 individual stores from 4 key industries and provides: industry specific benchmarks, key insights into posting frequency and story length, and creative executions that are driving standout performance.

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Research

Conviva’s 2018 Annual State of the Streaming TV Industry

Conviva is the only real-time measurement and intelligence platform for streaming TV that looks at every second, every stream, and every screen. Conviva’s year-end 2018 report reveals new insights into market drivers and viewer behavior, as well as confirming trends highlighted in previous reports.

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