The Super Bowl has always been a marquee viewing event, whether fans are tuning in for the big game itself, the commercials, or the social commentary. While the 31-9 Super Bowl LV score line might indicate a lack of excitement to some, the big game was not devoid of big moments, especially for advertisers and fans on social media.
Read more ›Super Bowl commercials—the pinnacle of media production and brand creativity. The only avenue left in the world where you can reach 100 million people in real time, all at once. But the exposure comes at a price—5.5 million dollars for 30 seconds.
Read more ›In this report, we will share details on the closing quarter of 2020. While many industries succumbed to the pressures of COVID-19, streaming comparatively flourished.
Read more ›Download now to see 7 data-driven steps you can use to drive social media engagement.
Read more ›The customer interviews and financial analysis found that a composite organization experiences benefits of nearly $3.6M over three years versus costs of approximately $817K adding up to a net present value of more than $2.8M and an ROI of 340%.
Read more ›Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success. Here we share 10 strategies for getting the most out of your paid and organic social content.
Read more ›While the world’s increase in viewing time raced ahead 57% year over year, Asia recorded the smallest gains, rising 12% in viewing time year over year, and tallying the most modest quality improvements of any region.
Read more ›Did you know that the device you choose for streaming affects the experience you’re going to have? There are so many things that can go wrong when you hit play. Conviva’s Streaming Performance Index (SPI) grades every stream as either “good” or “bad” depending on how the experience is affected by issues like buffering, picture quality, long start times, start failures, playback failures, and exits before the video starts.
Read more ›In this report, new data shows viewers embraced the return of sports on streaming and social, advertisers began to reemerge, and the battle for the living room heated up as smart TVs challenged the reigning connected TV devices.
Read more ›Slow and steady wins the race appeared to be the mantra for Asia streaming in Q2. While the world’s increase in viewing time raced ahead 63% year over year in Q2, Asia recorded among the smallest gains in streaming time, inching up 2% over the same time period, and lagging behind other regions in quality improvements.
Read more ›Despite the COVID-19 pandemic, and likely because of it, Europe led the world with the greatest streaming growth and quality improvements in Q2. National shelter-in-place mandates transformed streaming device usage, as mobile phones dialed down in favor of less portable connected devices and smart TVs.
Read more ›In this report, new data shows how 2020 has been marked by significant decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku and Fire TV, and the changing ways viewers are connecting with social platforms.
Read more ›This third iteration of the annual Conviva Instagram Stories Benchmark Report tracks the evolution of consumption for Instagram Stories through the lens of industry verticals and sub-categories.
Read more ›Streaming grew 30% overall in Asia, with growth dominated by eastern Asia, up 36%. The diversity of streaming in the various regions of Asia caused a wide disparity in overall growth, with western Asia up 12%, central Asia up 10%, and south-eastern Asia up 3%, while southern Asia was down 1% year over year in Q1. In this report, we will share details of the status of the industry in the transition to streaming across Asia.
Read more ›2020 has been prophesied as the year of streaming. But no one could have guessed the rapid acceleration that took place in Q1 and just how central streaming would become in many households as the coronavirus pandemic rendered the world homebound and heightened demand taxed the European infrastructure.
Read more ›New streaming data shows demand for streaming content explodes as advertising declines and Roku’s dominance continues.
Read more ›COVID-19 has had immediate impacts on streaming consumption patterns and engagement, with marked differences in the past month alone. To understand the recent impact of coronavirus, Conviva analyzed recent European streaming data for this report.
Read more ›COVID-19 has had immediate impacts on consumption patterns and engagement across streaming and social media, with marked differences in the past month alone. To understand the recent impact of coronavirus, Conviva analyzed global streaming and social media data for this report.
Read more ›The Conviva TikTok® Benchmark & Strategy Guide presents definitive rankings for Sports, Television and News organizations on TikTok® in February 2020. In addition to offering benchmarking data on more than 300 top-performing TikTok® accounts, this report shares specifics on the strategies and tactics which enabled these brands to achieve their TikTok® success.
Read more ›New streaming data shows ads continue to falter, Roku has radically improved performance, and overall streaming viewing climbs.
Read more ›In Asia, PC leads devices in watch time at 51% share, led in Eastern Asia where PC commands 56% share of all viewing time.
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