Conviva has been called the Edison of the over-the-top (OTT) industry. The sophisticated data Conviva collects and processes lights up dark places with crucial insights and measures the unmeasurable with data and sophisticated algorithms.
Using the latest research, and exclusive data from Conviva [made available especially for this study], nScreenMedia analyzes the role devices, content, location and quality are taking in shaping the viewing habits of people in the US and around the world. This data and analysis help to lay bare the secret life of video streamers today.
The data captured covers QUANTITIES like number of streams played, viewing hours, devices, and regions, as well as QUALITY metrics like video start time, buffering time, and bit rate. These metrics are the key KPIs for the world’s largest OTT publishers looking to deliver perfect streaming experiences for their viewers. The content Conviva measures includes movies, episodic TV shows, live linear television, and live sports.
The OTT market continues to see explosive growth not only in the number of viewers, but the amount of time spent viewing as well. The data in this report covers close to 60% of the internet population and measures 7 out of the top 10 SVOD providers in the US, as well as many other OTT providers globally. As far as Conviva is aware, this is the largest, multi-publisher, global OTT streaming video continuous measurement census available. Download the full report below, or click the infographic to see more!
The First-Ever OTT Operational Best Practices Research Study commissioned by Conviva -- MTM Surveys Leading OTT Publishers and Service Providers on How They Overcome the Limitations of the Internet to Deliver High Quality Streaming Video to Consumers.
A first-of-its-kind research study exploring important consumer behavior at the intersection of content, devices, location and quality.
Different genres have different sensitivities. Entertainment viewers demand smooth playback but are forgiving on picture quality, but news and information viewers demand a great picture and uninterrupted streaming.
The lines between pay TV and OTT are becoming increasingly blurred. While pay TV operators and OTT providers see each other as competitors, the intensity of that competition depends on a number of factors.
Today’s viewer is looking for a TV-like experience and will quickly abandon their show if the spell is broken.