Research

10 Underused Strategies to Get Paid and Organic Content to Play Well Together

Conviva’s State of Streaming Q3 2020: Asia

While the world’s increase in viewing time raced ahead 57% year over year, Asia recorded the smallest gains, rising 12% in viewing time year over year, and tallying the most modest quality improvements of any region.

Conviva’s Streaming for the Holiday Guide

Did you know that the device you choose for streaming affects the experience you’re going to have? There are so many things that can go wrong when you hit play. Conviva’s Streaming Performance Index (SPI) grades every stream as either “good” or “bad” depending on how the experience is affected by issues like buffering, picture quality, long start times, start failures, playback failures, and exits before the video starts.

Conviva’s State of Streaming Q3 2020

In this report, new data shows viewers embraced the return of sports on streaming and social, advertisers began to reemerge, and the battle for the living room heated up as smart TVs challenged the reigning connected TV devices.

Conviva’s State of Streaming Q2 2020: Asia

Slow and steady wins the race appeared to be the mantra for Asia streaming in Q2. While the world’s increase in viewing time raced ahead 63% year over year in Q2, Asia recorded among the smallest gains in streaming time, inching up 2% over the same time period, and lagging behind other regions in quality improvements.

Conviva’s State of Streaming Q2 2020: Europe

Despite the COVID-19 pandemic, and likely because of it, Europe led the world with the greatest streaming growth and quality improvements in Q2. National shelter-in-place mandates transformed streaming device usage, as mobile phones dialed down in favor of less portable connected devices and smart TVs.

Conviva’s State of Streaming Q2 2020

In this report, new data shows how 2020 has been marked by significant decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku and Fire TV, and the changing ways viewers are connecting with social platforms.

Instagram Stories Benchmark Report 2020

This third iteration of the annual Conviva Instagram Stories Benchmark Report tracks the evolution of consumption for Instagram Stories through the lens of industry verticals and sub-categories.

Conviva’s State of Streaming Q1 2020: Asia

Streaming grew 30% overall in Asia, with growth dominated by eastern Asia, up 36%. The diversity of streaming in the various regions of Asia caused a wide disparity in overall growth, with western Asia up 12%, central Asia up 10%, and south-eastern Asia up 3%, while southern Asia was down 1% year over year in Q1. In this report, we will share details of the status of the industry in the transition to streaming across Asia.

Conviva’s State of Streaming Q1 2020: Europe

2020 has been prophesied as the year of streaming. But no one could have guessed the rapid acceleration that took place in Q1 and just how central streaming would become in many households as the coronavirus pandemic rendered the world homebound and heightened demand taxed the European infrastructure.

Conviva’s State of Streaming Q1 2020

New streaming data shows demand for streaming content explodes as advertising declines and Roku’s dominance continues.

Streaming in Europe in the Time of Coronavirus

COVID-19 has had immediate impacts on streaming consumption patterns and engagement, with marked differences in the past month alone. To understand the recent impact of coronavirus, Conviva analyzed recent European streaming data for this report.

Streaming in the Time of Coronavirus

COVID-19 has had immediate impacts on consumption patterns and engagement across streaming and social media, with marked differences in the past month alone. To understand the recent impact of coronavirus, Conviva analyzed global streaming and social media data for this report.

Conviva’s TikTok® Benchmarks & Strategy Guide

The Conviva TikTok® Benchmark & Strategy Guide presents definitive rankings for Sports, Television and News organizations on TikTok® in February 2020. In addition to offering benchmarking data on more than 300 top-performing TikTok® accounts, this report shares specifics on the strategies and tactics which enabled these brands to achieve their TikTok® success.

Conviva’s State of Streaming Q4 2019

New streaming data shows ads continue to falter, Roku has radically improved performance, and overall streaming viewing climbs.

Conviva’s State of Streaming Q4 2019: Asia

In Asia, PC leads devices in watch time at 51% share, led in Eastern Asia where PC commands 56% share of all viewing time.

Conviva’s State of Streaming Q4 2019: Europe

Europe’s streaming boom was most notably seen in an explosive increase in total minutes streamed across devices.

Super Bowl LIV(e) Streaming and Social Stats

The Super Bowl has become the hallmark streaming event of the year. This year’s matchup blew away expectations as the game kept viewers on the edge of their seats until the very last minute.

Conviva’s State of Streaming Q3 2019

This pertains to which devices, formats, and programming are leading, and how streaming enables providers to go beyond predecessors to create compelling, personalized, and ultimately delightful viewing experiences.

Conviva’s State of the Streaming TV Industry Q2 2019

Highlights in this report include explosive viewing growth, surprises in the hottest U.S. streaming markets, data on ad placement and length as well as ad buffering – the silent engagement killer, updates on device share and performance, and the growth of video on social media.