Conviva has been called the Edison of the over-the-top (OTT) industry. The sophisticated data Conviva collects and processes lights up dark places with crucial insights and measures the unmeasurable with data and sophisticated algorithms.
A first-of-its-kind research study exploring important consumer behavior at the intersection of content, devices, location and quality.
Different genres have different sensitivities. Entertainment viewers demand smooth playback but are forgiving on picture quality, but news and information viewers demand a great picture and uninterrupted streaming.
The lines between pay TV and OTT are becoming increasingly blurred. While pay TV operators and OTT providers see each other as competitors, the intensity of that competition depends on a number of factors.
Today’s viewer is looking for a TV-like experience and will quickly abandon their show if the spell is broken.
The most popular content in the OTT world is often binge-watched. Conviva’s Binge-Watching Report reveals how binge-watching impacts content creation and revenue.
Stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback.