Case Study

Case Study: Co-viewing

Every publisher wants to monetize viewers across all their platforms, including streaming, in a clear, consistent way. For this reason, good exposure data to feed into a co-viewing algorithm is important to the publisher so that they can sell against the full set of viewers that they reach. One impression could reach three people: publishers want credit for those views and advertisers want insight into who they are reaching.

Learn how a major children’s streaming service improved their match rates and increase in revenue by accounting for additional audience measured through co-viewership using Conviva Advertising Insights.

 

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