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Opinion: The Data Game

Published

July 31, 2015

Dr. Hui Zhang, co-founder and chief executive at Conviva, explains how data driven intelligence can empower TV providers

Engaging content – supported by smart programming and promotions – used to be the only ingredients necessary for a great linear TV experience, whether delivered via over-the-air, cable, or satellite. That recipe has changed with the introduction of OTT services.


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