How a Bad Binge Experience Can Just Ruin Everything


Media Post

If you buy lots of certain kinds of products–shirts let’s say–it stands to reason that you know a good collar and bad cuffs, and after a few bad fittings, you know where to shop and where to avoid.

Well, here’s something like that. New research from Conviva says 42% of binge viewers who have a bad experience trying to binge–lousy playback, hard to find content, that sort of thing–give up on the series and the presenter. And half of them are bad candidates to ever come back.