Conviva’s Super Bowl LV Recap

The Super Bowl has always been a marquee viewing event, whether fans are tuning in for the big game itself, the commercials, or the social commentary. While the 31-9 Super Bowl LV score line might indicate a lack of excitement to some, the big game was not devoid of big moments, especially for advertisers and fans on social media. 

In this report, we analyzed streaming performance and engagement, social performance of the Super Bowl teams, and Super Bowl advertising on social media.