Retail brands ring up fans on social media

Retail businesses have changed dramatically in the past year. Some retailers moved to online only, others began to provide additional services such as contactless purchase pickup or delivery, and still others had to change their entire business model or sadly, shut down. 

In this report, we look at which retail business thrived in the past six months, February 1, 2021 through July 31, 2021, on social media and compared to the same time frame last year, February 1, 2020 through July 31, 2020. Brands included this report are based on the National Retail Foundation’s 2021 Top 100 retailers.