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Data Sheet—Wednesday, October 7, 2015

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October 7, 2015

Naturally, Foundation Capital has an interest in this topic, one that it outlines in recent analysis of the category, “The Decade of the CMO.” The VC firm’s current portfolio includes retargeting company AdRoll, “viewer experience” platform Conviva, app marketing play Localytics, and lead intelligence company InsideView. Prior investments include Responsys (bought by Oracle) and Tealeaf (IBM). The names I’ve mentioned aren’t all-inclusive.

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