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Conviva: QoE is paramount

Published

November 12, 2015

@IBC 2015 Advanced Television talks to Keith Zubchevich, Chief Strategy Officer, about Conviva’s mission to underwrite a great Quality of Experience for a service provider’s audience. “Great content isn’t enough, it’s about quality of content times quality of experience, publishers need to manage both variables.”

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Experience Metrics
The key to delivering optimal experiences to every user is to comprehensively measure and react to changes in their Quality of Experience in real-time. But, that can mean scanning millions of unique user data points to identify anomalies, detect patterns, and address the root causes of issues. It's becoming more difficult for operations teams to keep up with the speed and scale of user data they need to analyze. That’s where AI comes in.

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