Sports drive global live TV streaming to 54% YoY growth

Conviva also found significant overall improvements seen in global quality. Video start failures drastically lowered (down 33%), as did buffering rates (down 41%), while picture quality (bitrate) substantially increased (up 25%).

“Streaming TV consumption shows no signs of slowing down, and publishers have stepped up to the plate, delivering better quality and reliability that viewers have come to expect,” said Conviva CEO Bill Demas. “The demand for quality is pushing connected TVs to the top in terms of device share, commanding more than [half] of total viewing hours at the expense of PCs that have lost 7% while mobile remains relatively flat. It’s clear that viewers are less tolerant of a poor experience, as 13% of U.S. and 16% of global viewer attempts result in an exit before the video starts. Providers must increasingly focus on the streaming TV experience to match viewers’ rising standards.”