Conviva says that an alarming 2-in-5 video ad starts result in a total failure to deliver any ad viewing time whatsoever. 35.7% of the ads fail to start due to some problem in the ad value chain of delivery. 3.9% of ad starts do not deliver any ad viewing because the streamer exits before the ad begins. On some days, the average ad failure rate reached almost 3-in-5, and in some extreme cases, failures reached 100%.
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