Conviva Expands Experience Management to Include Advertising with New Ad Insights Product

The key to delivering optimal experiences to every user is to comprehensively measure and react to changes in their Quality of Experience in real-time. But, that can mean scanning millions of unique user data points to identify anomalies, detect patterns, and address the root causes of issues. It's becoming more difficult for operations teams to keep up with the speed and scale of user data they need to analyze. That’s where AI comes in.