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Just 22% of binge-watchers willing to wait for episodes

Published

July 7, 2015

A survey exploring the shift in behaviours towards sustained viewing of content over a short time has found that unavailable episodes – defined as either impossible to find, or delivered within a sub-par playback experience – prompt nearly half of all OTT binge-watchers to give up on a series, with half of them neutral-to-unlikely ever to return. The survey also reveals the very real financial opportunities and implications of cultivating committed, engaged audiences.

The report, Binge Watching: The New Currency of Video Economics, commissioned by OTT video experience optimisation specialist Conviva, was based on a recent survey of 750 binge-watching consumers.

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