Streaming is Becoming More Popular but Advertisers Are Struggling, According to a New Report

Conviva will soon be releasing its quarterly State of Streaming report, showing a rise in video streaming and insights about viewing habits.

“Streaming is quickly becoming the new normal. As a result, we will continue to see new upstarts in the category accompanied by traditional media companies and big brand advertisers embracing the potential of the market,” said Bill Demas, CEO, Conviva. “This is an industry undergoing massive growth and what happens in the next 18 months will shape what, how and when we watch content in the future.”