Conviva Leadership
In the news
Although over-the-top TV services may be the hot thing for many TV executives, retaining customers could be difficult — after just a few video mishaps, they may leave.
A new survey says one in three OTT consumers will abandon their service at the first whiff of an “inferior experience,” per Conviva, a video research company.
Only 25% will continue to work through an OTT’s streaming hiccups for more than four minutes — with 75% losing patience after up to four minutes of video snafus. Video problems include long start times, picture quality and buffering (stopping and starting) of video.
Looking at the longer term, the survey says 40% will develop negative brand impressions of services that provide a poor experience quickly — just from a “single negative experience.”
